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ManageByStats This Week - Issue 1928

FIRST WORD

Last week was the 4th of July here in the States, and in addition to taking a little time off we spent the week preparing to launch some incredible new tools.  Another round of great releases are happening; new listing tools, which will be added to your MBS. Their addition brings your ManageByStats software suite to yet another level.The new tools are:
  • Keyword Scout
  • Distiller
  • Wordsmith
Learn more about them in Tips & New Stuff.Also, we’ve completely updated our site, ManageByStats.com, for SEO, as well as adding full pages for all our tools.  Plus this week we talk about how to maximize your customer LTV (Lifetime Value), and for fun we talk a little about Amazon at 25 years.Be sure to check out the new tools, and have a great week! 

TIPS & NEW STUFF

New Listing ToolsStarting in a few days you’ll be able to start working with the following great new tools:Keyword ScoutA reverse ASIN lookup tool, useful for finding the keywords your competitors are using in their listings, in order to determine which you should be using in yours.DistillerThis tool lets you take keywords that are found, narrow them down using multiple criteria and generate a list of the keywords you want to use.WordsmithImport your listing, use the results from Distiller and interrogate your listing for the most valuable keywords. Optimize your listing to dominate for your product.Best place to find these new tools is in the new interface, under the Catapult menu item.To switch to the new interface, if you aren’t already, click Help and choose “Turn On Modern Theme”:Then, in that menu, go to the Catapult section:When the new tools are added they will appear there:How-To videos and KB info will be released with each tool, and each is also fairly intuitive in its own right.  These tools are designed to help you create the absolute best possible listing for your products. New SiteAnd we completely updated our website.  The main page looks the same, though it’s been gone through top to bottom for SEO (Search Engine Optimization), but you’ll now find we’ve added dedicated pages for all our major tools and features.Check out the new site when you get the chance, at ManageByStats.com.It also made the news …Announcing The New ManageByStats Website 

SELLER INSIGHT

Average Order Value versus customer Lifetime Value.  AOV vs. LTV.Which is most meaningful?There’s one eCommerce metric that often goes unaddressed in marketing and sales: increasing the lifetime value of your customer.The lifetime value (LTV) of a customer often goes overlooked because it’s more complicated to incorporate into eCommerce metrics. But it’s well worth your time, since LTV can better account for your long term profitability …Why Customer Lifetime Value Matters More Than You ThinkManageByStats lets you know each customer’s LTV, and use that in things like SellerMail filters and elsewhere.One quick place to check your most valuable customers is under Customers > Customer List in your MBS.  Sort by “Total Value Of All Orders Placed” to see your superstars. 

THE WORLD OF AMAZON

Last Friday was Amazon’s 25th birthday.Jeff Bezos filed the paperwork July 5, 1994, to create Cadabra Inc. — as in abracadabra, presto change-o.In the quarter century since, his former electronic bookstore changed nearly everything about publishing, retail, computing and how to run a company. It has ever-growing fleets of airplanes, drones, trucks and robots; it is moving deeper into entertainment, health care, groceries, advertising, home security, artificial intelligence and more ...Amazon At 25: The Magic That Changed Everything 

HUMOR

A burglar broke into a home.He heard a soft voice say, “Jesus is watching you.” Thinking it was his imagination, he continued his search.Again, he heard: “Jesus is watching you.”He turned his flashlight around and saw a parrot in a cage.He asked the parrot if he was the one talking. The parrot said, “Yes.” So he asked the parrot his name, and the parrot replied, “Moses.”The burglar asked, “What kind of people would name a parrot Moses?”The parrot replied, “The same kind of people who would name their pit bull Jesus.” 

QUOTE OF THE WEEK

“A day of worry is more exhausting than a week of work.”- John Lubbock To your success,Your ManageByStats Team Read Our Newsletters Online! Share Your Thoughts About ManageByStats We’ve made it easy to leave a review: Tell Us What You Think About MBS Thanks for taking a few moments to give us your feedback! And don't forget to share ManageByStats with your friends. Our affiliate program pays you an ongoing 25% referral commission. See the Affiliate menu under Settings in your ManageByStats.