This week we’re kicking off something fun. Not to imply that we haven’t been a hoot all along, but we’re preparing to release our first Ebook, and we’re pretty excited. As part of the runup to that we’ll be sharing sections of the book right here in our weekly letter. The working title for the Ebook is:
“Selling On Amazon: The Power Of A Strong Core”
Sounds great, right? A catchy title, no doubt, but not an empty premise. Each week we’ll feature a section from the upcoming book, and when we’re done (some time in early September), you’ll be able to get your own, full copy.
The first installment is in this week’s section with the book’s title, The Power Of A Strong Core.
We’ve also got some tips for your Keywords tool under Tips & Tricks, plus news of a new SellerMail filter in MBS In The News. And check out the Countdown section this week for more on some great events we have coming up.
MBS IN THE NEWS
We added a new filter to SellerMail; the Lifetime Value, or LTV filter. This filter allows you to specify that the email will be sent only if the customer’s LTV (total lifetime purchase value for the customer) exceeds the specified amount …
THE AMAZING SHOWDOWN
A great event for anyone wanting to learn more about Amazon Sponsored Ads. Learn directly from Amazon Sponsored Ads expert, Cherie Yvette (works with multi-million dollar sellers only). Affectionately known as the Urban Cowgirl, Cherie will walk you step-by-step through EVERYTHING needed to achieve incredible success with Amazon’s sponsored ads.
Sign up for this amazing learning opportunity today.
ASD MARKET WEEK
Come see us at our booth at the ASD Market Week in Las Vegas in July. If you’ll be at the ASD this July we’d love to see you. We’ll be meeting and greeting everyone we can while we’re there.
Use our ASD widget to connect with MBS …
TIPS & TRICKS
In the Keywords tool in your ManageByStats you can add notes that will appear when reviewing your keyword results, which can be handy for recording actions you took that might have affected your ranking at given points in time.
To add a note, select the keyword you want to add the note to:
You’re then presented with an edit screen where you can add notes for desired dates:
Dates with a note show on the graph with a vertical green line, and when you roll over the date you see the note displayed, along with rank for that date:
If you’re not yet using the Keywords tool, you can find it under — you guessed it — the Keywords tab in your MBS. There’s a free trial available.
THE WORLD OF AMAZON
It started as an online bookstore, but today Amazon is a behemoth in all areas of e-commerce, fuelled by a strong Marketplace network of third-party sellers, an ever-expanding range of goods from groceries to fashion, and a very popular loyalty program in the form of Prime …
This is great news for us Amazon sellers.
The rocket ship for Amazon’s growth at the moment is its Marketplace — the platform where Amazon allows third-party sellers to use its retail and (if they choose) logistics infrastructure to sell and deliver items to Amazon shoppers. It’s currently accounting for 68 percent of all retail sales, working out to nearly $176 billion, versus 32 percent for Amazon’s direct sales, and eMarketer projects that by the end of this year, Marketplace’s share will be more than double that of Amazon’s own sales …
THE POWER OF A STRONG CORE
Without a strong core you might manage to expand your business, stringing together various operational elements for growth, but the results are likely to end up like a straw village, or an ancient pueblo city; difficult to navigate, prone to error, susceptible to collapse. For the next few weeks, right here in this section, we’re going to give you tips to forge a resilient, scalable foundation; a core from which you can build your business, not into a bigger straw village, but into a thriving metropolis.
So, without further ado, we present our first installment, The Power Of Branding …
A few from George Carlin:
“If someone with multiple personalities threatens to kill himself, is it considered a hostage situation?”
“Is there another word for synonym?”
“Isn’t it a bit unnerving that doctors call what they do ‘practice’?”
“Where do forest rangers go to ‘get away from it all’?”
“What do you do when you see an endangered animal eating an endangered plant?”
“If a parsley farmer is sued, can they garnish his wages?”
“Would a fly without wings be called a walk?”
“Why do they lock gas station bathrooms? Are they afraid someone will clean them?”
“If a turtle doesn’t have a shell, is he homeless or naked?”
QUOTE OF THE WEEK
“Don’t find customers for your products, find products for your customers.”
– Seth Godin
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Your ManageByStats Team
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