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MBS This Week - Issue 2044


“News for the informed Amazon Seller.”This Week’s Lineup
  • E-comm News! AMZ Real Talk!
  • Boost Your PPC Results
  • Your Web Landing Page - Conversions
  • Reminder: Updated Amazon Guidelines
  • MBS In The News
  • Humor & Quote
Hello & WelcomeNovember has arrived! For us here in the northern hemisphere fall is solidly upon us; for the other half of the world, hope you’re enjoying your spring.Either way, an exciting time, as our wonderful world continues its slow tilt back and forth through space. Something it’s been doing for a fantastically long time, odds being great that it will continue to do so for a long time to come.Which means we’ve got plenty of opportunity to get the show on the road.This week -- a small slice of that incredible future ahead -- we’ve got quite a few useful items to help you do exactly that. Get the show on the road.With that, we invite you to dive right in to this edition of MBS This Week. 


E-comm News! AMZ Real Talk!Fun, informative, need-to-know, thought provoking.Did we mention fun?We've got two great new videos for you. One you can watch in 3 minutes, our exciting latest E-commerce News segment, one to get comfy and settle into, that being our podcast, AMZ Seller Real Talk.In 3 minutes the news covers ... well, a lot of things. Frankly it’s amazing what our anchor team of Jade and Justin are able to fit into that short amount of time.And our latest podcast features sourcing guru Martin Sherman, where you'll learn all you need to know about sourcing from China.Without further ado …As well, if you haven’t already, subscribe to the MBS video channel. It features not only the news -- and our exciting new podcast series -- but every other fun and informative video we put out. Subscribe, be notified, enjoy.Here’s the channel:MBS Video Channel 


Boost Your PPC ResultsWe’ve been a little tight-lipped about our new consulting services (a little), as we prepare to open the floodgates. Those floodgates haven’t been officially opened, but we’re definitely letting some water through.As part of that we’re making mention here, to you, our lovely readers, of the fact that we do, indeed, offer kick-butt consulting to help with your PPC.If you look in your MBS menu when logged in, you’ll see a Consulting option. Two are available:
  • Listing & PPC
  • PPC AI Management -- also called PPC Logic
Our Listing & PPC analysis service provides a detailed report of expert advice on what you can do to improve your listing’s performance, and what you should do to optimize your Amazon Sponsored Advertising campaigns.PPC Logic pairs advanced Artificial Intelligence (AI) with human experts to create the perfect hybrid of rapid, computer-driven performance boosts and intelligent human consultation and oversight. The results are not to be denied.Check them both out in your ManageByStats today! 


Your Web Landing Page - ConversionsLanding page tests are necessary to reduce PPC costs and increase the number of conversions. You should always use funnel analysis and test your landing pages to match user intent because this will help you to improve the ad quality score which in turn will place your ads higher in the inorganic search results leading to more sales in the same budget. A lot of people dismiss the importance of testing their landing pages because it’s deemed exhausting and expensive …Best Ways To Improve Conversions On Your Landing Page 


Reminder: Updated Amazon GuidelinesTomorrow, November 3rd, Amazon begins enforcing their updated communication guidelines. For reference, here’s the PDF from Amazon covering the updates:Amazon Communication Guidelines PDFMBS users can log into their Email Rules here:Log Into MBS Email RulesMost of these updates are subjective and require you take a direct look to see what, if anything, needs to be adjusted. Not a bad idea to take a quick second or third look.Under the new Guidelines, here are reasons sellers may send proactive messages:
  • Resolving an issue with order fulfillment.
  • Requesting additional information required to complete an order.
  • Asking a return-related question.
  • Sending an invoice.
  • Requesting product review and/or seller feedback.
  • Scheduling the delivery of a heavy or bulky item.
  • Scheduling a Home Services appointment.
  • Verifying a custom design, or any other reason where contact is required for the buyer to receive their purchase.
NOTE, in order to prevent Amazon from flagging messages after November 3rd, there are a few specific items we can guard against. Namely:
  • Product Images (the ${sku-image} variable in the message body)
  • Coupons
  • Emojis
Any messages that still have one of those three in them will be paused in order to prevent them from being blocked. Do look over your emails for other points in the guidelines, but those in particular we’ll pause.We’re all used to rolling with the changes on Amazon, and this go-round is no different. To all of it we say, Onward and Upward! 


This week …MBS Releases Two New Podcasts On PPC And Product Sourcing 


Reaching the end of a job interview, the Human Resources Officer asks a young engineer fresh out of the Massachusetts Institute of Technology, “And what starting salary are you looking for?”The engineer replies, “In the region of $150,000 a year, depending on the benefits package.”The interviewer inquires, “Well, what would you say to a package of five weeks vacation, 14 paid holidays, full medical and dental, company matching retirement fund, and a company car leased every two years, say, a red Corvette?”The engineer sits up straight and says, “Wow! Are you kidding?”The interviewer replies, “Yeah, but you started it.” 


“They may forget what you said, but they will never forget how you made them feel.”    - Carol Buchner To your success,Your ManageByStats Team Read Our Newsletters Online! Share Your Thoughts About ManageByStatsWe’ve made it easy to leave a review: Tell Us What You Think About MBSThanks for taking a few moments to give us your feedback! And don't forget to share ManageByStats with your friends. Our affiliate program pays you an ongoing 25% referral commission.See the Affiliate menu under Settings in your ManageByStats.