“News for the informed Amazon Seller.”This Week’s Lineup
Expanding Off Of Amazon
Can AI Help Your PPC?
Earn That Customer Loyalty
Amazon’s Immune System
MBS In The News
Humor & Quote
Hello & WelcomeNot to get everyone too excited, but guess what?We’ve released another podcast.Our team is really on a roll, and we couldn’t be more jazzed to be sharing this fourth installment of the already popular new series. Check it out below.Also in this issue we discuss the virtues of pairing AI (Artificial Intelligence) with expert PPC human oversight, along with some great tips on exactly how to earn customer loyalty (did you know it costs five times more to acquire a customer than to retain a customer?), plus a bit on what could only be called Amazon’s immune system.Enjoy!
GET YOUR VIDEO ON
Expanding Off Of AmazonThis week’s podcast is with veteran Amazon seller and entrepreneur, Doug Joyce. Tune in as he and your hosts, Jade and Curtis, discuss strategies for expanding your business off of Amazon ...AMC SELLER REAL TALK with DOUG JOYCEAs well, if you haven’t already, subscribe to the MBS video channel. It features not only the news -- and our exciting new podcast series -- but every other fun and informative video we put out. Subscribe, be notified, enjoy.Here’s the channel:MBS Video Channel
TIPS & NEW STUFF
Can AI Help Your PPC?Last week we talked in general about some of the consulting services we now offer. This week we’re focusing specifically on one, PPC Logic.PPC Logic is a fusion of strategies; human oversight and consulting, combined with machine learning AI. The result? The best possible solution for outsourcing the management of your Amazon PPC.EXPLORATION: Our advanced AI algorithms explore all possible ASIN/search query pairs of your product's landscape, in a fully controlled manner.PREDICTION: Machine learning predicts and executes appropriate conversion for each ASIN/keyword pair daily.COMPETITION: Machine learning adapts daily each ASIN/query’s bid to the strength of the competition.PILOTING: Technology computes in real time a feedback loop that adjusts each bid to your advertising performance goals (your ACoS target).TARGET & CAMPAIGN SETTING: We work with you to set your sales and awareness goals (ie. target ACOS) to get the right strategy in place for your brand.KEYWORD SELECTION & CAMPAIGN STRUCTURE: Our AI is fully integrated with Amazon’s data, so it automatically provides all the keywords required for live campaigns. Then, the PPC Logic’s intra-day automation calibrates bids and generates new Keywords to reach your targets.ADVANCED PRODUCT TARGETING: PPC Logic’s algorithm automatically dials up advertising efforts on prioritized products. It can also buy ad placements near competitive products, fueling growth and expansion.Experience the ultimate in PPC management.Let us do the heavy lifting in running, operating and managing the complexities of your PPC advertising while you focus on building and operating your Amazon business.It’s in your ManageByStats. If you’re an MBS user, log in here:Log Into My MBS So I Can See The PPC OptionsIf you’re not an MBS user, get started with our 14-day free trial today:Start Your Free TrialOn the trial you’ll be able to check out those consulting options.A better PPC future is now. Let our experts help get you there.
Earn That Customer LoyaltyEverybody wants loyalty, but not everybody is willing to do what it takes to get it.Many business owners forget that behind the computer screen is a human being who thinks he or she deserves all the attention in the world and, if you don’t provide it, they’ll bury your brand in the “forgotten businesses graveyard” in less than a New York minute …Use These Four Pillars To Earn Your Customers’ Loyalty
WORLD OF AMAZON
Amazon’s Immune SystemSelling on Amazon isn’t like going into partnership with a friend, it’s a symbiotic relationship with a much larger organism that barely knows you are there. If it doesn’t like the signals you are sending out, Amazon’s immune system will take action against you …Amazon’s Immune System Is Essential To Its Existence
A German tourist jumped into the freezing water to save my precious little dog who was drowning.After he climbed out of the water he handed me the dog and said:“Here is ze dog. Keep him warm und dry him off und he vill be fine.”I replied, “Thank you so much! Are you a vet?”He said, “Vet? I'm freezing!”
QUOTE OF THE WEEK
“One isn't necessarily born with courage, but one is born with potential. Without courage, we cannot practice any other virtue with consistency. We can't be kind, true, merciful, generous, or honest.” - Maya AngelouTo your success,Your ManageByStats TeamRead Our Newsletters Online!Share Your Thoughts About ManageByStatsWe’ve made it easy to leave a review:Tell Us What You Think About MBSThanks for taking a few moments to give us your feedback!And don't forget to share ManageByStats with your friends. Our affiliate program pays you an ongoing 25% referral commission.See the Affiliate menu under Settings in your ManageByStats.
When it comes to finding out what’s really going on in your Amazon
business and automating growth, there is no more powerful resource than ManageByStats (MBS).
This is truly a software suite for Amazon sellers, built by real Amazon sellers.