“News for the informed Amazon Seller.”This Week’s Lineup
1-on-1 With The Facebook Ninja
Tip: Go All-In On Amazon
The Future Of Ecommerce
Feel The Power Of Combining Ad Types
Humor & Quote
Hello & WelcomeToday we’re wrapping up the “Cyber 5”, the hottest selling period of the year, the five days covering Thanksgiving through Cyber Monday, with the notorious Black Friday right there in the mix.We hope it’s been a great one, and it finishes strong for you later today.We’re entering the holiday rush and sales volume should stay high through the New Year. We’ve got a full mix for you in this week’s issue -- including a hot webinar coming up on the 2nd (Wednesday). Check out The Roundup for more.Have a fantastically successful rest of your Cyber Monday!
GET YOUR VIDEO ON
1-on-1 With The Facebook NinjaJoin us as we go 1-on-1 with the always insightful Manuel Suarez, marketing guru and Facebook Ninja …Marketing Tips From The Facebook NinjaAs well, if you haven’t already, subscribe to the MBS video channel. It features not only the news -- and our exciting podcast series -- but every other fun and informative video we put out. Subscribe, be notified, enjoy.Here’s the channel:MBS Video Channel
TIPS & NEW STUFF
Tip: Go All-In On AmazonSome people will tell you that selling on Amazon is an incredibly risky business.They’ve got a point. The Amazon marketplace is probably the most competitive platform on earth, with millions of sellers based all over the world. It’s very hard to succeed if you have dozens of competitors offering exactly the same item as you, especially if that includes factories in China that make the product in the first place. At any time another seller can come in and take your market share.But now isn’t the time to ease your efforts ...Don’t Diversify Away From Amazon. Go All-In Instead.
The Future Of EcommerceWhen it comes down to it, ecommerce in the US is pretty boring.Online shopping in the west has been dominated by functional needs: fast product selection, low pricing, efficient shipping and so on. We want something, we find it, we buy it and we receive it. Just make all that as fast and easy as possible.But while we’ve been bogged down in simply making ecommerce work for the last twenty years, China has been innovating in a completely different direction ...The Future Of Ecommerce
WORLD OF AMAZON
Feel The Power Of Combining Ad TypesFeel like a few definitions?There are three basic types of Amazon advertising, and we’ll define them here.Sponsored Products – keyword-targeted ads that enable advertisers to promote individual products.Sponsored Brands – ads that allow brands to promote a custom headline, brand logo, and up to 3 products in their ad, with the ability to send shoppers to their Stores page or a custom landing page on Amazon.Sponsored Display Ads – ads that send shoppers to Amazon product detail pages. SDAs are available for vendors only and use product or interest targeting to deliver relevant ads to shoppers with certain interests, or to shoppers who are actively viewing specific products.For two of those, Amazon describes a symbiotic relationship of which you can take advantage. They say advertisers may achieve higher performance by leveraging Sponsored Products with Sponsored Brands.In comparison to advertisers that used only Sponsored Products, advertisers that used Sponsored Brands and Sponsored Products together observed:
1.5x higher conversion rate
+24% higher ROAS
+18% higher average order size
Moreover, shoppers who interacted with both ad types are 2.5x more likely to make a purchase than shoppers who only interacted with Sponsored Products or Sponsored Brands alone.ManageByStats has services to help you effectively manage your Amazon advertising. Log into your MBS to learn more today.ManageByStats’ Amazon PPC Services
Geology rocks, but geography is where it’s at.Anything unrelated to elephants is irrelephant.My recliner and I go way back.It’s better to be happy in sweatpants then be sad in jeans.I wonder what my dog named me.The rotation of Earth really makes my day.Either you love bacon or you’re wrong.The older I get, the earlier it gets late.
QUOTE OF THE WEEK
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