“News for the informed Amazon Seller.”This Week’s Lineup
Ask The Guru
Your Q & A
Walmart Going Prime
Get Your Video On
MBS On The Web
Humor & Quote
ASK THE GURU
We’ve been running this new segment now for a few weeks, and it’s been getting rave results. We’re happy to see you taking advantage of what the Guru has to offer! :-)We intend to keep running it, as a service to you. Submit your biggest questions right here:Ask The Guru A QuestionYour Q & AAnd here are some select Questions and Answers from last week …QuestionHow do I find a reliable source to order custom made boxes from China?AnswerYou can always ask any current supplier that you already have a relationship withto introduce you to a suitable supplier which they already know. Also, in a lot of cases your supplier can even facilitate this entire process for you. Just ask, and send sample photos of what you are looking for. What we’ve found is that a good relationship with a Chinese supplier is paramount. These “contacts” are known as Guanxi, or your network. A good contact will go to any length to help you and to support a good working relationship that is mutually beneficial.QuestionStill launching my first product. The listing was suspended by Amazon due to the number of returns. The main reason, product did not match website. After 4 days and considerable updates to ensure no-one can misunderstand the offer, I am now struggling to get sales. What do you suggest that I do?AnswerWhen your listing is down for a few days, or even simply out of stock, you can quickly lose your keyword ranking. Getting your ranking back normally happens relatively quickly as long as the listing has not been shut down for a long period of time. In your case, you are having difficulty gaining ranking and therefore you’re not getting many sales. In this scenario you should check to make sure that nothing has changed with your listing or your market. For instance, make sure that your review star rating hasn’t dropped dramatically which would cause your clickthrough rate and conversion to be impacted. If you have identified your target search terms that you know you should be ranking for, you can start an exact match PPC campaign with those terms as the targets (no more than 5). This will get you traffic and sales through your listing which will pull your organic ranking up as long as you don’t have another issue going on (like the review star rating problem I mentioned above). Alternatively, one option that has worked well for us in the past is to create a brand new listing from scratch and relaunch with your new information. Because your listing is new this is actually a pretty good option and could help you get back to generating sales very quickly.
Walmart Going PrimeGrowing selection available with Walmart+ free shipping will drive Walmart+ memberships. Growing Walmart+ memberships will increase sales for sellers using WFS. More sellers will thus join WFS seeing the success of those using it. That will increase the Walmart+ free shipping selection further, closing the loop on Walmart’s Walmart+ flywheel.That is precisely the same flywheel Amazon has built consisting of Prime membership and Fulfillment by Amazon …Walmart Is Building A Prime-Like Flywheel
WORLD OF AMAZON
Better FBAIn July 2020, Amazon announced ASIN-level quantity limits for products that are stored in their fulfillment network. They made this change to ensure that they could receive and store products for all sellers who use Fulfillment by Amazon (FBA).Effective April 22, 2021, FBA products will no longer be subject to ASIN-level quantity limits. Instead, restock limits will be set at the storage-type level, offering you more flexibility in managing your shipments …More FBA Shipment Flexibility
Saul: What does your wife do for a living?Paul: It’s hard to say.Saul: Try me.Paul: She sells seashells by the seashore.__It only takes me five minutes to walk to the pub, but it takes me half an hour to get home.The difference is staggering.__Husband: Honey, do you need anything at the store?Wife: Why yes, in fact, I do.Husband: Good. Here’s my list. No point in both of us going.
QUOTE OF THE WEEK
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