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MBS This Week - Issue 2128


“News for the informed Amazon Seller.”The Lineup
  • Ask The Guru!
  • Contact Bad Reviewers
  • Soft Fascination
  • Amazon: All The Stats
  • Bid Optimization Strategies
  • MBS Around The Web
  • Humor & Quote


We’re happy to see you taking advantage of what the Guru has to offer! :-)Submit your biggest questions right here:Ask The Guru A Question Last Week’s Q & AQuestionI released a variation of 6 skus for a week.For the first 6 days the performance seems okay and each day generates 3-4 sales from PPC then the 7th day it drops to zero.I checked the search terms of broad match campaign and I think these search terms do not convert is normal, but the exact math where correct keywords suddenly do not convert now. So what should I do next?AnswerYou need to figure out why you are no longer converting first.
  • Did you get a negative review?
  • Did your sale price change?
  • Is your listing suppressed for an image error or other reason?
  • Do you have new competitors who are prices more aggressively?
Obviously if you see a reason as listed above, address that first.If you can’t find an obvious reason why you’re not converting, please close this ad and start a new ad.I hope this helps!QuestionAs a non-resident if I register a US LLC and rent a virtual office that provides a written lease can I submit the lease instead of a utility bill as proof to Amazon if required?AnswerThe best thing to do when setting up an account is to find an existing account that could be for sale.We’ve been successful in posting in an FBA type Facebook group that you are interested in purchasing a seller account that is already verified and not being used. Normally we’ve paid between $500 to $2500 depending on the accounts history.Good luck.QuestionI opened a Seller Account as a business with my new LLC, and that has been blocked because I wasn't able to produce a utility bill as I live in the EU. Asked for permission to open an individual seller account, and now that has been blocked because of affiliation with the first account. Do I try and reactivate the first account with a newly-minted mobile phone utility bill, or let both accounts die in 90 days and start over?AnswerTypically, once an account is shut down during the initial setup, it is almost impossible to get reinstated. In this scenario it would be best to start over. Another route is to buy an existing account that has already been verified, and then transition all of the business information to your new entity over several weeks. Keep in mind that Amazon tracks seller accounts by your cookies and your IP address so you’ll need to access your new account from either a new internet connection and a clean browser, or a VPS (virtual private server). 


Contact Bad ReviewersYes, you read that right. Amazon now provides a way for you to contact bad reviewers, or customers who left you a less than stellar review. Specifically those who left critical (1-3 star reviews). Amazon allows you, via templated emails, to communicate with buyers via buyer-seller messaging.How do you do this?Well, you have to have Brand Registry. If you do, in Seller Central, go to the Brands Menu, and select “Customer Reviews.” You should then be then be brought to a page where it says Contact Buyer:You’ll there be able to send direct messages to customers who left you a 1-3 star rating, using an Amazon standard template:One more tool for handling your product reviews. 


Soft FascinationTypically in this section we give you general info, insight and advice for running an ecomm business, but today we’re giving you some great info for you.According to a review from researchers at the University of Exeter Medical School in the U.K., your ability to effortfully focus your attention is finite. Just as an overworked muscle grows weak, overworking your attention seems to wear it out …Is there a way to rejuvenate your attention?Turns out there is ...Add More 'Soft Fascination' to Your Day 


Amazon: All The StatsWall Street Zen has put together an amazingly comprehensive set of stats for Amazon, covering dang near everythingAmazon Statistics & Facts 


Bid Optimization StrategiesIn this video we show you how to optimize your bids on MBS, as well as covering strategy on when you should be increasing and decreasing bids ...Bid Optimization Strategies 


This week …ManageByStats Will Show With PPC Logic At Prosper 


The salesman at the furniture store told me, “This sofa will seat 5 people without any problems.”I said, “Where am I going to find 5 people without any problems?”__Welcome to plastic surgery addicts anonymous.I see a few new faces here this week, and I must say I’m very disappointed.__My wife just stopped and said, “You weren’t even listening, were you?”I thought, “That’s a pretty weird way to start a conversation.”__If Apple made a car what would be missing?Windows.__I started reading a horror story in braille.Something bad is about to happen, I can feel it.__If I die and come back as a hillbilly, is that called reintarnation? 


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