MBS This Week - Issue 2131

News For The Informed Amazon Seller.ManageByStats This Week covers a selection of industry and Amazon news, along with updates, tips and tricks for ManageByStats.

FIRST WORD

“News for the informed Amazon Seller.” The Lineup

Do Your Own Diagnostics

Supercharge Review Results

UGC: What Is It?

Important Logo Updates

Replays!

MBS Around The Web

Humor & Quote

ASK THE GURU!

We’re happy to see you taking advantage of what the Guru has to offer! :-)Submit your biggest questions right here:Ask The Guru A Question Last Week’s Q & AQuestionMy Brand name is frozen slightly different and I was hijacked and can't get my listing fixed. Amazon does not work with me and removed my listing.... I have tried seller tickets. Any suggestions? AnswerI know it can be frustrating to deal with Seller Support but the name of the game in getting results with support is persistence. Sometimes you can submit the exact same ticket, and then get different results because a different support rep was assigned your case. Another strategy is to actually call into Seller Support and ask for the feeds department. This department is higher level than frontline support and actually handles how listings “feed” into the system. Sometimes it does take several asks to get transferred to this department, but keep at it until you find someone who can help.

TIPS & NEW STUFF

Do Your Own DiagnosticsEver wonder where some of the numbers are coming from in the Profits section of your ManageByStats?Now you can find out with a single click.In your MBS, under Profits > Statistics, if you hover over any number you’ll see it highlight:

Clicking the number brings up an info box with a breakdown of that particular number:

So you can now quickly see how each number is calculated.One more way we’re making it easy to know your Amazon business!

E-COMM INSIGHT

Supercharge Review ResultsThis issue is all about the reviews. In this case we’re talking online reviews in general, and how to make sure they get you business.In today’s digital world, it’s online reviews that people turn to when needing advice on purchasing decisions. By focusing your marketing efforts on acquiring more of the right reviews, you can grow your business without funneling more money toward expenses like paid ads.The big question is, how do you improve your online reviews or even get people to leave reviews that lead to more sales in the first place?How To Ensure Your Online Reviews Get You Business UGC: What Is It?User Generated Content, and increasingly it’s becoming a vital part of any marketing campaign. Are you engaging your users?Perks of running UGC marketing tactics:

Credibility: 92% of people tend to trust other people over brands.

Cost-effective: contributors craft content that boosts your visibility.

Viral potential: sticky posts can reach the masses on social media.

Great content starts great conversations, plain and simple.Check out this overview on what it’s all about …How To Use User Generated Content For Business

WORLD OF AMAZON

Important Logo UpdatesStarting on August 31, 2021, new Sponsored Brands campaigns on Amazon will require the use of a true brand logo. All Sponsored Brands creative types will be impacted, including product collection, custom image, and Store spotlight.Learn more about the new brand logo requirements on the Amazon ad policies page …Sponsored Brands & True Brand Logos

GET YOUR VIDEO ON!

Replays!Have you seen all the replays from the Bootcamp series? We’ve got a Q&A, replays of the first two events and so much more.Find them on the MBS channel; they’re all, right now, at the top of the page.Find a few hours and up your product ranking knowledge today!Replays of the MBS Ranking Bootcamp

MBS AROUND THE WEB

This week …ManageByStats Releases Amazon Ranking Bootcamp

HUMOR

Some real groaners this week ...__The wedding was beautiful. Everyone cried.Even the cake was in tiers.__I found out my girlfriend is really a ghost.I had my suspicions the moment she walked through the front door.__My doctor advised me to stop drinking. It’s going to be a big change.I’ve been with that doctor for 15 years.__What do you call a short mother?A minimum__My son asked me, “Dad, are we pyromaniacs?”I responded, “Yes we arson.”

QUOTE OF THE WEEK

“Whatever you do, always give 100%. Unless you're giving blood.” - Bill Murray To your success!Your ManageByStats Team Read Our Newsletters Online! Share Your Thoughts About ManageByStatsWe’ve made it easy to leave a review: Tell Us What You Think About MBSThanks for taking a moment to give us your feedback! And don't forget to share ManageByStats with your friends. Our affiliate program pays you an ongoing 25% referral commission.See the Affiliate menu under Settings in your ManageByStats.