“News for the informed Amazon Seller.”
- Google Marketplace
- Capture The Comeback
- 11 To Follow
- Holidays With Amazon
- MBS Around The Web
- Humor & Quote
Hello & Welcome
Welcome to a brand new week, and a brand new issue of our weekly letter.
The Fourth Quarter is nigh upon us. Sounds like a football game, which actually fits as football season is here as well.
This is the time of the year when the shopping sprees begin.
Amazon has specific dates for shipping and other actions, which are vital to know as an Amazon seller. To help we’ve included the main deadlines in our World of Amazon section, and will begin including reminders in subsequent issues.
This week we’ve also got a bevvy of useful info in E-Comm Insight, along with a reminder about our awesome free product discovery tool, Retriever, and what may be the world’s longest dad joke.
TIPS & NEW STUFF
Are you using MBS Retriever?
It’s free. It takes the time out of your product research. No more spreadsheet assessments. It just takes the click of a few buttons.
With Retriever’s filters, you can specify maximums, minimums, include and exclude to your heart’s content. Filtering this powerful puts your next product opportunities right at your fingertips.
Did we mention it’s free?
Take a look at MBS Retriever today …
During 2019-2020, Google actively recruited sellers and attended conferences to promote its Google Shopping marketplace.
But what appeared like a new competitor in the marketplaces ecosystem seems to have since been abandoned …
Capture The Comeback
While the vaccine rollout and return to stores will change the upcoming holiday season yet again, this digital influence is here to stay.
To prepare your brand for another record-breaking season, learn how to influence consideration early, maximize sales and win the season with data …
The service, called Walmart GoLocal, hopes to serve as a white label delivery offering for businesses big and small, and yet another way for Walmart to try to edge out Amazon …
11 To Follow
Whether you’re looking for actionable tips to enact in your classic campaigns, inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone …
WORLD OF AMAZON
Holidays With Amazon
This week we’re doing a bit of an info dump here in the World of Amazon section.
Q4 is upon us and that means the biggest shopping holidays. As an Amazon seller you know there are multiple deadlines to be aware of as we head into this high-volume season.
Our plan is to give you all the major dates here, in this issue, and then follow with reminders in subsequent issues, as each important date gets closer.
With that said, here is a full list of Amazon’s holiday dates.
Deadline to submit 7-Day Deals, Best Deals, and Lightning Deals in Australia and the United States.
Deadline to submit 7-Day Deals, Best Deals, and Lightning Deals in Canada, France, Germany, Italy, Japan, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Singapore, Spain, the United Arab Emirates, and the United Kingdom.
OCTOBER 21-NOVEMBER 17
Inbound shipping cutoff for vendors: Deal inventory must be in transit.
- October 21: the United States
- November 5: Australia, Canada, France, Germany, Italy, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom
- November 14: Japan
- November 17: Singapore
OCTOBER 24-NOVEMBER 17
FBA inventory cut-off date for sellers: Make sure your clients’ shipments arrive at Amazon well in advance of key shopping dates. Inventory should arrive at our fulfillment centers by this date to ensure your clients’ products are available for customers during holiday.
- October 24: Canada and Mexico
- November 3: the United States
- November 5: France, Germany, Italy, the Kingdom of Saudi Arabia, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom
- November 12: Australia
- November 14: Japan
- November 17: Singapore
Black Friday begins on this day and promotions end on November 28.
Cyber Monday begins and coupon submissions close on this day.
Definition: Price discounts featured on the event page that run throughout the duration of the event. Eligibility criteria (available to sellers only): Minimum 15% discount off lowest price in last 30 days or lowest price year to date (whichever is the lowest).
Definition: Limited quantity deals that vendors can run for 14 days on the event page and allow you to set a maximum quantity of units. Eligibility criteria (available to vendors only): Minimum 15% off discount off the lowest price in last 30 days or lowest price year to date (whichever is the lowest).
Definition: Limited quantity deals that sellers and vendors run for several hours on the event page and allow you to set a maximum quantity of units. Eligibility criteria (available to sellers and vendors): Minimum 20% discount off the lowest price in last 30 days or lowest price in the last year to date (whichever is the lowest).
Definition: Coupons can help your clients get high visibility on the search results page with the coupon badge, which can help drive traffic, sales, and customer reviews. The most popular coupons are also merchandized on the coupons home page, category pages, and peak events pages. Amazon shoppers engage with coupons by “clipping” the coupon to apply the discount, leading to more interaction with brands. Eligibility criteria (available to sellers and vendors): Minimum 20% discount off the current website price and positive product reviews and ratings.
MBS AROUND THE WEB
This week …
World’s Longest Dad Joke?
There was an old man who lived by a forest. As he grew older and older, he started losing his hair, until one day, on his deathbed, he was completely bald. That day, he called his children to a meeting.
He said, “Look at my hair. It used to be so magnificent, but it’s completely gone now. My hair can’t be saved. But look outside at the forest. It’s such a lovely forest with so many trees, but sooner or later they’ll all be cut down and this forest will look as bald as my hair.”
“What I want you to do…” the man continued. “Is, every time a tree is cut down or dies, plant a new one in my memory. Tell your descendants to do the same. It shall be our family’s duty to keep this forest strong.”
And so they did.
Each time the forest lost a tree, the children replanted one, and so did their children, and their children after them.
And for centuries, the forest remained as lush and pretty as it once was, all because of one man and his re-seeding heirline.
QUOTE OF THE WEEK
“The more you talk negative things in your life, the more you call them in. Speak victory not defeat.”
– Joel Osteen
To your success!
Your ManageByStats Team
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