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amazon-training

Write Product Descriptions That Sell

A well-written product description can have a huge impact on sales. Any online purchase starts by getting the potential buyer to your product listing. That’s Objective One. From there you need the potential buyer to convert to a sale.

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amazon-training

Finding Products To Sell On Amazon

Searching for the right product to sell on Amazon? There are a few ways to approach this often daunting task. If you’re a brand owner, selling a certain type of product, you may already have an idea what you want to add to your catalog next -- or you most likely at least know where to start looking.

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amazon-training

How To Hunt A Whale In The Amazon

Selling on Amazon isn’t the walk in the park it used to be. There’s little doubt of that. Which means one could ask the question, is it still possible for a newbie to be successful? As we head into 2020, the Amazon gold rush has waned and, much like San Fran in the mid-1800s, the town is crowded with prospectors.

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amazon-training

Amazon’s Early Reviewer Program: What Is It? And Should Sellers Use It?

Amazon’s Early Reviewer Program allows consumers who have already received a product to post their genuine review. This is irrespective of whether it is a 1-star or 5-star rating. Customers rely on feedback to understand more about items they intend to purchase.

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amazon-training

Who Wants To Read Your Email?

Shouldn’t everyone? Shouldn’t everyone you send an email to want to read it? In an ideal Email Marketing world, that would be the case. The reality is, it’s a numbers game. An open rate of 30% is considered pretty dang good, from a marketing perspective.

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amazon-training

Managing by Statistics

Without statistical analysis any business is flying blind. Fortunately most businesses manage by statistics to some degree, though in the majority of cases those businesses focus only on primary stats.

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Amazon Sellers: A Different Breed

Amazon is the largest online retailer, generating revenue of more than USD 230 billion in 2018. This is a remarkable statistic, which shows the enormous growth of this E-commerce site -- and the potential available to Amazon Sellers.

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amazon-training

Crush It On Amazon With The Right Keywords

There are only so many factors you control when it comes to optimizing your Amazon product listing to drive traffic. The listing format is standard, the allowed fields and specs are fixed, and you have a very definite framework within which to work.

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amazon-training

KPIs For Your Amazon FBA Business

Choosing the right KPIs, or Key Performance Indicators, to manage your Amazon FBA business is an important decision, ideally one that would be done in the early phases of your initial business launch. As with most best practices, however, it’s never too late.

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amazon-training

Branding? Marketing? Or Sales?

Intuitively we know Marketing, Branding and Sales are different things, but what’s the distinction? Each has a purpose, distinct from, but complementary to, the other. We use: Branding Marketing Sales in our business operations every day.

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