These are terms used either in ManageByStats or Amazon, or both, and are specific to these two platforms and, in some cases, online retail in general.
Use the glossary for any word you’re not sure of.
2FA - See Two Factor Authentication.
ACoS (Advertising Cost of Sales) - A key metric to measure the performance of your Amazon Marketing Services campaigns. It's the ratio of ad cost to sales revenue. For example, if you spent $2 on advertising and those ads resulted in sales of $20, your ACOS would be 10%. The lower your ACoS, the lower your ratio of ad cost to sales revenue. (See also; Target ACoS)
Ad Clicks - The number of clicks on your Amazon Sponsored Products Ads.
Ad Costs $ - The cost of Amazon Sponsored Products Ads for a product or product line for the specified date range. Amazon reports this number daily, and MBS collects it from Amazon. The number from Amazon tends to be a little higher than the final cost of Amazon Sponsored Products Ads, because Amazon adjusts the number down over the next 2-3 days based on cancelling the cost of clicks they find to be “false” clicks – where someone clicked your ad multiple times or clicks were made for incorrect reasons. Note that MBS also adjusts the numbers based on adjustments from Amazon.
Ad Impressions - This is the number of times your Amazon Sponsored Products Ad was displayed. This does not mean that the ad was seen or noticed by anyone – as it may have been at the bottom of a page where the viewer only looked at the top of the page, etc. Similar to newspaper ad impressions (they count for every paper sold), Amazon ad impressions count for every time they are loaded on a website listing or page.
Advertising, Ads - In Amazon Sponsored Ads, the next level down from Ad Groups. See Ads by SKU and ASIN.
Advertising, Ad Groups - In Amazon Sponsored Ads, the next level down from Campaigns. View and set default bids for Ad Groups, see comparative date ranges, view historical record of bid changes.
Advertising, Campaigns - In Amazon Sponsored Ads, this corresponds to the top-level Campaigns section in Seller Central.
Amazon Payout - Shows the exact amount Amazon will pay out to you for these sales. This is what is left for you after discounts and various Amazon fees have been taken out.
Amazon Sponsored Products Ads - Keyword-targeted ads that promote your individual listings that appear in search results and on product detail pages on Amazon. When a shopper clicks the ad, they are taken to a product listing page, custom landing page, or Store.
API (Application Programming Interface) - In computer programming, an API is a set of clearly defined methods of communication among various components. In basic terms, APIs allow applications to communicate with one another. For example, Amazon offers and API, which can be used by other developers, such as ManageByStats, to connect to Amazon and retrieve information.
AS (Attributed Sales) - Sales that can be attributed to a specific Ad or Campaign.
ASIN - Stands for Amazon Standard Identification Number. It's a 10-character alphanumeric unique identifier that’s assigned by Amazon.com and its partners. It's used for product-identification within the Amazon.com organization.
ASIN, Parent and Child - ASINs can have Child ASINs, for example with versions of a product. If Child ASINs exist, then the main ASIN is considered a Parent ASIN. For example, a shirt that offers color variations. The main entry would be the Parent ASIN, and each color option would be a Child ASIN.
Average Customer Review - Shows the average customer review score for a product.
Brand - On Amazon, a Brand is a top-level grouping of products. MBS shows the Brands and the ASIN to which they’re assigned.
Brand Registry - The official registration of your brand with Amazon. Brand Registry is now in its second version. Amazon Brand Registry helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon. See more on Amazon’s page.
BSR (Best Sellers Rank) - The Amazon Best Sellers calculation. It's updated hourly to reflect recent and historical sales of every item sold on Amazon.com. Category and subcategory best seller lists were created to highlight an item's rank in the categories or subcategories where it really stands out.
Buy Box - The Buy Box is the top right section on a product page where customers can directly add items to their shopping carts. This is the white box on the right side of the Amazon product detail page, where items are added for purchase. Since many sellers on Amazon.com can sell the same product, they must compete to “win the Buy Box” for a certain product. For stats, the BuyBox% stat shows the percentage of shopper sessions where your listing had the Buy Box. Amazon refers to this as the Buy Box Percentage.
By Statement - This is the precise statement period used by Amazon. For each Seller it can be different, but when viewing stats the “By Statement” period will always precisely match the Amazon Statement Period of the same date range. Due to delays in closing transactions or other processing delays, other date periods may differ slightly when comparing to Amazon. By Statement will always match.
Cache (Browser) - A temporary storage area in memory or on disk that holds the most recently downloaded Web pages and other info. As you jump from Web page to Web page, caching those pages in memory lets you quickly go back to a page without having to download it from the Web. This can also, on occasion, create issues, if an error or some other anomaly with a page is cached. In these cases, if you have an error on a page that won’t correct, clearing your browser cache can often fix it.
Chrome Extension - Extensions, also called Plugins, are software that add functionality to a Web browser. The Chrome browser offers many options for creating Extensions. MBS uses a Chrome Extension to provide several additional tools that work seamlessly with ManageByStats. In order to use the Extension you must be using a Chrome browser.
Click-through Rate (CTR) % - Clicks divided by Impressions. At what rate did users see your ad and click through to your listing.
Conversion Rate - Shows what Amazon refers to as the Unit Session Percentage. It’s essentially how many units were sold, divided by the number of shopper sessions viewing your product listing. If your conversion rate is 20%, then you sold 20 units for every 100 shoppers viewing your listing.
Cost of Goods Sold (COGS) - Shows your cost of good for the products sold, using the Cost information you assigned to the product. MBS counts the cost on units sold, and does not subtract the cost of units refunded – as often refunded units cannot be resold.
CPC (Cost Per Click) $ - The cost for each click varies over time, depending on competition from other advertisers, time of day, ad placement, etc. The Average Cost Per Click just gives you the average cost you were charged.
CSV - A file where data fields are separated by a comma (Comma Separated Value). This is a very common format for data files. We’re used to seeing these files displayed in spreadsheets, where the data is in rows and columns. In the actual data file the values are separated by commas.
Dashboard - A dashboard is a software equivalent of the dashboard in a car, plane, etc. Dashboards present multiple bits of key information that give you a gauge of how your business is performing. This is typically at-a-glance info that is critical to operations.
Dashlet - In MBS you populate your Dashboard(s) with custom Dashlets. These are little panels of information, like gauges on a car dash. Several types of Dashlets are available, and each can be customized according to need.
Email - In SellerMail, this is one exact instance of an email sent to one recipient. This is the same as any other email definition – a single email that has been sent.
Email Rule - In SellerMail an Email Rule is a rule with a Name and ID, selected filters and conditions, and some mail-merge text (fixed text and possibly one or several variables mixed in with the text). In SellerMail all your Email Rules are listed in the SellerMail > Email Rules tab. When an email is triggered to be sent, the Email Rule is consulted and used to create the Email.
FNSKU - An acronym for Fulfillment Network SKU or Fulfillment Network Stock Keeping Unit. The FNSKU is the way that Amazon identifies a product as unique to the seller that has sent it to the Amazon fulfillment center. It's the alphanumeric number that's used to generate the barcode that you put on your product when you send inventory to the FBA warehouse. Each “Fulfilled by Amazon” SKU you add to Amazon will have its own FNSKU Barcode.
Google Authenticator App - Google Authenticator is a software-based authenticator that implements two-step verification services using One-time Passcodes. When installed it can be used to authenticate users on login. MBS uses the Google Authenticator App for verification in it’s two-factor authentication.
Impressions - See Ad Impressions.
Inbound Shipping - The cost incurred for shipping a product. This is typically per unit, and is any charge not covered or recorded in Amazon. Amazon shipping fees are part of the reporting into ManageByStats collects. Inbound Shipping would be any cost to the Seller that Amazon is not aware of.
Keywords - Search terms that are key for a particular product or service. Customers searching for items on Amazon use keywords to find products to buy. Ranking for the keywords customers are most likely to use to search for products like yours is vital for buyer traffic to your listing.
KPI (Key Performance Indicator) - A metric (stat or other indicator) that is a key measurement of performance. For example, Profit could (and likely would) be a KPI for a business.
Margin - The difference between the seller's cost for acquiring products and the selling price. To calculate Margin, first find your gross profit, or the difference between the revenue (example, $200) and the cost (example, $150). To find the margin, divide gross profit by the revenue. In this case, 50 / 200. To make the margin a percentage, multiply the result by 100. In this example the margin is 25%.
Marketplace - On Amazon there are multiple Marketplaces, and they’re usually tied to a geographic region. For example, the UK Marketplace, or the IN Marketplace. The term Marketplace is more specific than a shop, though a marketplace qualifies as a shop. See also Shop.
MFT (Marketplace Facilitator Tax) - A Marketplace Facilitator is defined as a marketplace that contracts with third party sellers to promote their sale of physical property, digital goods, and services through the marketplace. As a result, Amazon is deemed to be a marketplace facilitator for third-party sales facilitated through www.amazon.com. In states where it's required, Amazon collects and remits this tax on behalf of the Seller (for a small fee), and reports it as MFT.
MWS (Amazon Marketplace Web Service) - An integrated web service API that helps Amazon sellers to programmatically exchange data on listings, orders, payments, reports, and more. Data integration with Amazon enables high levels of selling automation, which can help sellers grow their business.
Negative Keyword - A word or phrase that allows you to filter out who your ads will be served to in the search results page. After you’ve decided that a term is irrelevant to your campaign, you can add that term as a negative keyword.
Net Revenue - Shows the corrected revenue after removing discounts. If you have many discount sales, the Net Revenue stat is a much better and more accurate stat for seeing real revenue.
Number Of Customer Reviews - Shows the total number of customer reviews.
Order ID - The unique ID given an order in Amazon. The Order ID identifies each order placed in Amazon, and may include multiple products.
Plugin - See Chrome Plugin.
PPC - Pay Per Click. See Amazon Sponsored Products Ads.
Product Charges - The price the item was sold at. It does not include sales tax and shipping fees, and it also does not take into account coupon code discounts etc. For example, if your product has a sell price of $15, but the buyer has a $10 discount coupon and only pays $5 plus $0.75 in sales tax, the Product Charge would still be $15.
Product Line - A ManageByStats exclusive feature. Product Line is a grouping category provided in MBS, which lets you create a Line and assign similar products to it. Product Lines fall between the level of Brand and Product.
Product Sales Revenue - Shows the revenue generated by the units shipped and paid for – the ones counted in Quantity Paid For. Amazon counts the full revenue (before any discounts), so this is what this stat shows. If you sell 3 units that cost $100 each, this stat will show $300 even if you give a 50% discount and only $150 is collected from the customer.
Product Tags - Also, SKU Tags. Another grouping feature exclusive to ManageByStats. Product Tags can be created and assigned to similar products, then used for filtering in SKU Selectors for reporting.
QR Code - Now in widespread use, a QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan. QR codes often contain data for a locator, identifier, or tracker that points to a website or application.
Quantity Ordered - Shows how many units have been ordered – even if they are pending orders, and even if they have not been paid for. As best we can tell, Amazon doesn’t collect the payment until they ship the item, and this can sometimes take a day or two – or more.
Quantity of Refunds - Simply shows the number of units refunded.
Quantity Paid For - Shows how many units have been paid for – even if they were ordered earlier, and were just shipped and paid for now. Amazon provides financial information on each order after it has been shipped and paid for, so this provides actual useable detailed financial information and does not count pending orders (which may or may not end up being shipped and paid for).
Restock Lead Time - The time needed from the time a restock order is placed until it is in the warehouse and available for sale.
ROI (Return On Investment) - A ratio between the net profit and cost of investment. A high ROI means the investment gains favorably to its cost.
Sales Rank - Shows your products’ Amazon Sales Rank average for the time period shown. Sales Rank can vary by the hour at times, so this is the average Sales Rank for the time period you are viewing, for the product, product line or brand you are viewing. See also BSR.
Seller Central - Amazon’s interface for those who sell products on Amazon.
Seller ID - The unique ID Amazon assigns to a Seller Central account. Note that for regional marketplaces this will be the same ID. For example, if you set up a Seller Central in the US you’ll be assigned a unique Seller ID. If you then add CA (Canada) and MX (Mexico) for that account, CA and MX will have the same Seller ID.
SellerMail - Automated email responder in ManageByStats. SellerMail sends emails in response to selected events, such as a product purchase, shipment, etc.
Sessions - Shows number of visits to your Amazon.com pages by a user. All activity within a 24-hour period is considered a session.
Shop - An individual Seller Central account or a Marketplace. MBS treats each Seller Central account or Marketplace as a Shop, for purposes of counting the number of shops managed by a single MBS login.
SKU (Stock Keeping Unit) - Typically used when talking about inventory management. Managing inventory with SKUs is important for any business that sells products. SKU’s are assigned by the Seller to products, and are distinct from ASINs, which are assigned to the product by Amazon.
SKU Tag - See Product Tags.
Split Testing - The technique of using two or more variations of a promotion or other item in order to test which performs better. You could split test an email, for example, by creating two emails with variations of the body and subject, etc, then seeing which one gets the best results.
Stock Cover Trailing - The number of days of stock available based on sales for the trailing number of days. For example, Stock Cover Trailing 30 Days would give you the number of days worth of Stock you currently have available, based on how much you sold over the prior 30 days. In other words, the “Trailing” value is used to anticipate the coming sales volume, and that is then used against the remaining stock to estimate how long until you run out.
Supply Quantity, Total - This is the total number of units in supply, including any units that are showing as on their way to Amazon, even if they have not yet arrived.
Supply Quantity, InStock - What’s in stock and ready to ship, not in transit or moving between warehouses. These are units that are available at Amazon for shipping to customers.
Target ACoS (TACOS) - This is the ACOS you want to achieve. You can set it in MBS. See the Advertising section of this Knowledge Base for more.
Two Factor Authentication - Also known as 2FA, or Two-step verification, is a method of confirming a user's claimed identity by utilizing something they know (password) and a second factor other than something they have or something they are. For example a phone might be used as the second step, such that when the user enters their password to log into an app, they also receive a confirmation text on their phone. In this way only the authorized user can access the app.
Unit Session % - See Conversion Rate.
VA (Virtual Assistant) - A helper or assistant, either full- or part-time, hired to perform needed tasks with an online business, freeing up owners and others to concentrate on higher-level functions. In almost every case a VA is live person somewhere in the world, though “virtual” has become the common term.
Widget - An application, or a component of an interface, that enables a user to perform a function or access a service.
WYSIWYG (What You See Is What You Get) - An editor that lets you create content as it will appear. In other words you can format the text of an email and see it as it will appear, using the option toolbars above the email body, much like in Word or other writing programs.
# New Reviews
Number of new reviews added per day.
# Sellers
This is the number of sellers selling this product, excluding Amazon.com. We then indicate how many of these total sellers are "competitive sellers". Competitive Sellers are those that are Prime, selling in NEW condition, and are also priced within 2% of the buy box price.
14 Days of Attributed Sales "Attributed Sales within 14 Days.
The total Product Sales resulting from Ad Clicks which happen, within the number of days indicated, of clicking on your ads. We provide Same Day, 7 Day, 14 Day and 30 Day views as well. If someone clicks your ad and buys the product within the indicated days, it is attributed to the ad click and counted as Attributed Sales. If someone clicks your ad and comes back 25 days later and buys your product, it does not count in the Attributed Sales of 7 Days, but it would count in Attributed Sales of 30 Days.
Note: Your sales data can take up to 48 hours to populate. As a result, sales data is not available in the ""Today"" date range and may be delayed in the ""Yesterday"" date range."
30 Days of Attributed Sales "Attributed Sales within 30 Days.
The total Product Sales resulting from Ad Clicks which happen, within the number of days indicated, of clicking on your ads. We provide Same Day, 7 Day, 14 Day and 30 Day views as well. If someone clicks your ad and buys the product within the indicated days, it is attributed to the ad click and counted as Attributed Sales. If someone clicks your ad and comes back 25 days later and buys your product, it does not count in the Attributed Sales of 7 Days, but it would count in Attributed Sales of 30 Days.
Note: Your sales data can take up to 48 hours to populate. As a result, sales data is not available in the ""Today"" date range and may be delayed in the ""Yesterday"" date range."
7 Days of Attributed Sales "Attributed Sales within 7 Days.
The total Product Sales resulting from Ad Clicks which happen, within the number of days indicated, of clicking on your ads. We provide Same Day, 7 Day, 14 Day and 30 Day views as well. If someone clicks your ad and buys the product within the indicated days, it is attributed to the ad click and counted as Attributed Sales. If someone clicks your ad and comes back 25 days later and buys your product, it does not count in the Attributed Sales of 7 Days, but it would count in Attributed Sales of 30 Days.
Note: Your sales data can take up to 48 hours to populate. As a result, sales data is not available in the ""Today"" date range and may be delayed in the ""Yesterday"" date range."
ACOS "ACOS (Advertising Cost of Sales)
This is the percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads (attribution varies by campaign type). In other words, it's the ratio of Amazon Ads Spend to Revenue attributed to the advertising dollars spent. For example, if you spent $2 on advertising and those ads resulted in a revenue of $20, your ACOS would be 10%. The lower your ACoS, the lower your ratio of PPC cost to Advertising Product Revenue. A lower ACOS is more desireable, as it means you are spending less to get each sale."
ACOTS aka TACOS or True ACOS "ACOTS (Advertising Cost of Total Sales)
This is your PPC Cost (advertising spend) divided by your Total Product Revenue (total sales = sales from ads and organic sales). This is sometimes referred to as ""Total ACOS"" or ""TACOS"" or ""Real ACOS"". And it is commonly agreed that a good or healthy ""Total ACOS"" is between 7% - 15%, but this is also dependent on how much profit you get from each sale."
Actual Payout
The Amazon payment that was actually transferred to you. This can sometimes be different from the current Amazon Payout amount, as there could be withheld funds for Loans, PPC, etc, that will come out before the payment is sent.
Ad Cost Per Unit
This is your advertising spend divided by the number of total units sold (organic + PPC units)
Ad Group Name
The group of Ads attributed to a specific Campaign, referred to as the Ad Group. You can have multiple Ad Groups inside of a Campaign.
Additional Expenses
Any additional expenses that are entered in the Additional Expenses section. Amounts entered here are taken into account when calculating your approximate Gross Profit numbers.
All SKUs
This shows you how many orders (and their related metrics) you had for All SKUs, relating to the Ad Spend of that Campaign/Keyword. You can have a customer see an ad for your Blue product, but they buy the Red product. This order would show up in "All SKUs" section, and not the "Same SKU" section.
Amazon Email
The cloaked email for this customer, provided by Amazon.
Amazon Fees
Fees charged by Amazon in this category, for the specified range. This includes Amazon’s Referral Fee (normally 15% of Product Charges – promo discounts. It also includes Amazon’s shipping fees (if any) and FBA fees if fulfilled by Amazon – the Pick fee, item fee and weight-based fee.
Amazon Payout
The amount that Amazon has paid to you as a result of these product sales. If you have an Amazon loan or Ad Spend debt owed, Amazon usually pulls this out of the Payout amount before it is paid.
Amazon Service Fees
This is the total of Service Fees, Inventory Fees, Return Fees, Coupon Redemptions, Lightning Deals, Chargeback Refunds and Deal Fees for the time period.
Amazon Status
The status of the target (Keyword, competitor product or audience type) being advertised on, as listed in Amazon.
Amz Ads "Amazon Ads Spend - Pay Per Click Cost
This is the money you spent on advertising, but may contain spend from invalid clicks still if viewing the last 3-5 days. Amazon Ads Spend shows you what you've spent on ads, but Amazon usually charges you in $200 - $500 increments, and whatever amount you've actually been charged is what is counted in Amazon Ads Payments. See Amz Ads Payments."
Amz Ads "Amazon Ads Spend - Pay Per Click Cost
This is the money you spent on advertising, but may contain spend from invalid clicks still if viewing the last 3-5 days. Amazon calculates this by the total click charges for each campaign. Note: Once identified, it may take up to 3-5 days to remove invalid clicks from your spend statistics."
Amz Ads Payments
"Amazon Ads Payments is what Amazon charged for your advertising spend.
This is different from Amazon Ads Spend. Amazon Ads Spend shows you what you've spent on ads, but Amazon usually charges you in $200 - $500 increments, and whatever amount you've actually been charged is what is counted in Amazon Ads Payments."
Amz Ads Spend - Amazon Pay Per Click Advertising Spend
This is the money you spent on advertising. Amazon calculates this by the total click charges for each campaign/keyword. Note: Once identified, it may take up to 3-5 days to remove invalid clicks from your spend statistics, and so your total spend amounts can change within this time period.
ASIN - ASIN stands for Amazon Standard Identification Number.
It’s a 10-charcter alphanumeric unique identifier that’s assigned by Amazon.com and its partners. It’s primarily used for product-identification within their product catalog."
Auto Bidder
Our auto bidder works with your Target ACOS, once set. Toggle On/Off TACOS Automated Bidding. When On, keyword bidding changes will be done daily (as needed) to get ACOS (for Date Range 17 to 3 days back) close to the Target ACOS value specified. Change are in 5% increments every day.
Avg. CPC - Average Cost Per Click (CPC)
This refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this case it's the calculation of what the average cost per click is for the time period selected."
Avg. Review Rating - Average Review Rating
This is the average rating received for the reviews in that time period. Example: you get 3 reviews in one week, each having a different amount of stars. We calculate what the average amount of stars are for that time period."
Avg. Star Rating - Average Star Rating
This is the average number of stars you have on your product(s) in the selected time period."
Avg. Unit Price - Average Unit Price
This is the average price of all Product Revenue for the ASINs sold in that time period."
Bid
The amount you are willing to pay for a Click on your target (Keyword, competitor product, or audience type).
Brand
Brand is the umbrella category under which a set of products appear and are associated.
BSR - Best Sellers Rank
An Amazon Best Sellers Rank (BSR) is a number that nearly every product in its multi-million product catalog is awarded once the item has had at least one sale. For that reason, the BSR is a good indicator of how well a product is currently selling on Amazon in that category. The lower the product's BSR, the better its sales. Each product has a different BSR for the main category it is in, as well as the sub-categories it is in. And BSR usually changes hourly.
BSR1 - Best Sellers Rank 1-4
The Amazon Best Sellers Rank (BSR), also known as the “Amazon Sales Rank” is a score that Amazon assigns a specific product based on historical sales data. It fluctuates hourly. Amazon has all products in categories, and each category has many sub-categories. So BSR1 refers to the Best Sellers Rank in the top category for that product, and BSR2 would be the first sub-category, and BSR3 would be the next sub-category, and BSR4 would be the next sub-category."
BuyBox %
Amazon.com's Buy Box is the top right section on a product page where customers can directly add items to their shopping carts. When you win this placement, customers have a button to directly add your product to their carts, giving you an advantage over competing sellers. The BuyBox% graph shows the percentage of shopper sessions where your listing had the Buy Box. Amazon refers to this as the Buy Box Percentage."
BuyBox% last 30 days - Buy Box % over the last 30 days
Amazon.com's Buy Box is the top right section on a product page where customers can directly add items to their shopping carts. When you win this placement, customers have a button to directly add your product to their carts, giving you an advantage over competing sellers. The BuyBox% graph shows the percentage of shopper sessions where your listing had the Buy Box. Amazon refers to this as the Buy Box Percentage."
Buyer ID
This is a unique identifing number for each customer on Amazon.
Buyer Name
The person who placed the order and paid, as opposed to the Ship To name. Amazon no longer provides this information but this column exists for legacy transactions, and the hopes that Amazon will release this in the future.
By Statement
This range selection exactly matches the payout period statements in Amazon. You can scroll back and forth through Statement periods. "By Statement" yields the most precise match with Amazon data for the same period.
Click Through Rate % - Click Through Rate (CTR)
This is the ratio of how often shoppers click on your products ad when displayed. This is calculated as clicks divided by impressions."
Clicks
This is the number of times your ads were clicked. Note: Once identified, it may take up to 3 days to remove invalid clicks.
Codes Distr.
This is the number of coupon codes distributed, as defined by how many are manually entered by you.
Codes Redeemed
"This automatically calculates how many coupon codes were redeemed, excluding the following general coupons:
FBA Subscribe & Save
US Core Free Shipping
Social Coupons (these start with ""VPC-"" - example: VPC-1-131551329)
US Core Free Shipping Promotion"
COGS - Cost of Goods Sold (COGS)
This is the cost of acquiring or manufacturing your product(s). Depending on what works for your business, this can also include any costs for getting the product into Amazon warehouses too."
COGS (approx) - Cost of Goods Sold (COGS) approximate
This is the cost of acquiring or manufacturing your product(s), but this calculation includes pending transactions, so we approximate this number in case some transactions do not get completed."
Conv. Rate last 30 days - Conversion Rate over the last 30 days
This shows what Amazon refers to as the Unit Session Percentage (Unit Sssn %). It is essentially how many units were sold, divided by the number of shopper sessions viewing your product listing. If your conversion rate is 20%, then you sold 20 units for every 100 shoppers viewing your listing."
Conversion Rate %
Conversion rate is a measure of how many sales occur for each view on a listing. Amazon refers to this as the Unit Session Percentage (Unit Ssn %). It is essentially how many units were sold, divided by the number of shopper sessions viewing your product listing. If your conversion rate is 20%, then you sold 20 units for every 100 shoppers viewing your listing.
Cost of Goods Sold $ - Cost of Goods Sold (COGS)
This is the cost of acquiring or manufacturing your product(s). Depending on what works for your business, this can also include any costs for getting the product into Amazon warehouses too."
Coupon Redemption Fee
Amazon charges a Redemption fee for every coupon redeemed. This is the total redemption fees for the time period selected.
CPC - Cost Per Click (CPC)
This refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns."
CTR - Click Through Rate (CTR)
This is the ratio of how often shoppers click on your product ad when displayed. This is calculated as clicks divided by impressions."
Current Reserve
Amount held in reserve by Amazon to ensure that you have enough funds to fulfill any claims or chargebacks.
Customer's Seller Feedback
This is the text of what the customer left as Seller Feedback. The Amazon Seller Feedback system was created so that Amazon customers could have access to previous buyers' experiences with different sellers. Amazon Seller Feedback applies to wholesalers and resellers who offer the same products. Customers use it to make a decision on which seller to purchase from."
Eqt: Revenue - Equity Revenue
This is the expected revenue share you could have as a seller of this product. This is informational only.
Eqt: Units - Equity Units
This is the number of units you could be expected to have as an additional seller of this product. This should be above 30 to PASS the scouting formula. Default filter is a Minimum of 30. If the number is above 30, it PASSES, and will be colored green. If the number is below 30, it FAILS the scouting formula and will be colored red. You can change the Min filter and this will update the view."
Est. Gross Profit
The Estimated Gross Profit takes into account all items that would be deducting from your Amazon Sales Revenue, for the formula shown. It's an estimated number as there can be expenses outside of Amazon that are not able to be calculated in your MBS account, unless added as Additional Expenses.
Est. Profit - Estimated Profit.
This is the estimated Profit from all settled transactions. This does NOT included
pending transaction details. "
Est. Profit
This is the expected profits you could have as a seller of this product. This is informational only.
Est. Profit % - Estimated Profit %
This is the estimated profit percentage. This shows you the estimated amount of profit as a percentage, compared with your Product Revenue and associated Costs. With this number you can compare it to your product/Brand's Profit Margin, and know if it's a good performing product or not. "
Estimated Profit
The Estimated Gross Profit takes into account all items that would be deducting from your Amazon Sales Revenue, for the formula shown. It's an estimated number as there can be expenses outside of Amazon that are not able to be calculated in your MBS account, unless added as Additional Expenses.
FBA Amazon-Partnered Carrier Shipment Fees
These are fees charged for use of the Amazon Partnered Carrier Program (when you send in stock to FBA Warehouses using Amazon's shipping carriers).
FBA Inventory Placement Service Fee
These are fees charged for Inventory Placement from an Amazon Receive or Fulfilment Center. The amount charged varies by the weight of the products placed to other warehouse locations.
FBA Inventory Storage Fees
These are fees charged associated with the amount of shelf space your products require at Amazon warehouses.
FBA Long-Term Storage Fees
These are fees charged for inventory that has aged (been stored at Amazon warehousing) for over 271 days.
FBA Removal Order: Disposal Fees
Fees charged for requested disposal by Amazon that is in your inventory at an Amazon fulfillment center.
FBA Removal Order: Return Fees
These are the fees charged that are associated with Removal Orders.
FBM Shipping Fees - Fulfilled by Merchange Shipping Fees.
If you fulfil your products from your own warehouse or fullfilment center, you can set your Shipping Fees in Seller Central, and these amounts will be calcuated and shown here, so you know how much shipping costs you have for the time period selected. "
Feedback Rating
Feedback rating (0-5) provided by the customer about seller's service.
Impressions
The number of times your ads were displayed to potential customers searching on Amazon.
Inbound Costs (approx)
This is any additional costs, on top of the manufacturer cost of goods, that is spent to get the product into your possession, or into Amazon warehouses.
Inbound Shipping Cost
This is any additional costs, on top of the manufacturer cost of goods, that is spent to get the product into your possession, or into Amazon warehouses.
Inventory Visible
Wether or not you would like this product to show up on the Inventory Alert on the Dashboard.
Keyword/Phrase
The keyword or phrase being advertised.
Last BuyBox%
This is the last recorded daily Buy Box Percentage we got from Amazon for this product. The BuyBox% is the percentage of views (sessions) on that listing that had you listed as the default seller with an “Add to cart” button that links to you as the seller.
Last Conv. Rate - Last Conversion Rate
This shows what Amazon refers to as the Unit Session Percentage (Unit Sssn %). It is essentially how many units were sold, divided by the number of shopper sessions viewing your product listing. If your conversion rate is 20%, then you sold 20 units for every 100 shoppers viewing your listing."
Lifetime Value
The value of that customer in terms of the dollar value of all orders ever placed.
Lightning Deal Fees
Any fees charged by Amazon for Lightining Deals during the specified period.
Margin - Margin is short for Profit Margin
This is a ratio of Profit (Product Revenue minus all expenses) divided by Product Revenue. It's always expressed as a percentage. A higher Profit Margin means more profit per sale."
Match Type
What type of targeting you have set, whether Exact, Phrase or Broad.
MFT Payments - Marketplace Facilitator Tax Payments.
States where Amazon collects and remits sales tax on the seller's behalf will show here."
Net Product Revenue
Net Product Revenue is the corrected Product Revenue after removing discounts. If you have many discount sales, the Net Product Revenue stat is a much better and more accurate stat for seeing real revenue.
New Customers Weekly
New Customers Weekly, including FBA and FBM orders, but excluding any repeat buyers.
Off Amazon
This is details on any revenue and units ordered from outside of Amazon. For example, if you had a Shopify or other eCommerce website that had inventory delivered from Amazon warehouses, the details of these sales would appear in this row.
Opt Out Date/Time
The date and time the customer opted out of receiving emails.
Opted Out
Indicates the state of the customer opt out. No means they have not opted out and will receive emails. Yes means they have opted out and will not receive emails. Amazon opted out means they opted out through Amazon.
Order ID
This is a unique identifier Amazon gives to each order.
Orders
This is how many orders you had in the selected time period, as differientiated from Units sold. You could have 1 order with 2 units sold.
Orders Placed
Number of unique orders placed by that customer.
Organic Units
This is the quantity of Units purchased, minus any PPC Units purchased in the specified parameter.
Other
Other fees relating to Orders. This can include Shipping Credits, Gift Wrapping Credits, Sales Tax, MFT, and more.
Other Fees
Other fees relating to Orders/Refunds. This can include Shipping Credits, Gift Wrapping Credits, Sales Tax, MFT, and more.
Other Ajd - Other (Adjusted)
There can be refunds or funds returned by Amazon for what they classify under "Other" and if these are returned then the amounts are adjusted accordingly to keep the accounting correct.
Potenial Profit
This is called potential Profit because it includs pending transactions by Purchase Date, including any Refunds, in it's calculations. This is different from Estimated Profit."
PPC Clicks "Pay Per Click Clicks
The number of times your ads were clicked on. Amazon checks for any false clicks, and once identified, it may take up to 3-5 days to remove invalid clicks."
PPC Gain
This is PPC Revenue minus Amazon Ad Spend
PPC Revenue
This is the total value of products sold attributed to advertising for the specified account and time period"
PPC Units - Pay Per Click Units
This is the total number of units purchased by shoppers within the specified timeframe for a type of campaign, due to the clicks on your ads."
Product Line
Product Line is unique to ManageByStats. This is a way to further categorize and group your products. Whereas you can have TAGS to group similar types of products, Product Lines enable you to have a ""line"" of products all grouped together, yet you could have multiple tags per product.
Example: A Product Line of round soaps, and a Product Line of square soaps. But each Product Line has a ""Oat"" flavored soap. You could then Tag all the Oat flavored soaps. "
Product Revenue
This is the total amount of money charged by Amazon for orders on the specified date range, before promotions are applied, to the buyer for the product itself. This does not include shipping charges, Sales Tax or VAT, other fees, etc.
Product Short Name
A short name for the product, so you don't have to see all 200 characters here.
Promo Code
The specific name of the Promo Code in Amazon.
Promo Rebates
This is all promotional discounts on sales – it can include coupon code discounts and it can also include shipping credits.
Promos
Promos: This is the number of promotions used in your orders, for the time period selected, excluding the following types of promotions:
FBA Subscribe & Save
US Core Free Shipping
Social Coupons (these start with ""VPC-"" - example: VPC-1-131551329)
US Core Free Shipping Promotion"
Promotion Cost
Total promotion rebate amounts issued for the specified date interval.
Ptnl. Profit - Potential Profit
This is called potential Profit because it includs pending transactions by Purchase Date, including any Refunds, in it's calculations. This is different from Estimated Profit."
Rebate Orders
The number of orders placed that were part of a rebate promotion.
Redemption %
Percent of total orders that redemed a coupon discount, excluding:
FBA Subscribe & Save
US Core Free Shipping
Social Coupons (these start with ""VPC-"" - example: VPC-1-131551329)
US Core Free Shipping Promotion
So you know these are customers who grabbed rebates or other launch effort promotions."
Refunds
This is the number of refunded units in the time period selected.
Refunds Other
Other fees relating to Refunds. This can include Shipping Credits, Gift Wrapping Credits, Sales Tax, MFT, and more.
Released Reserve
Previous amount held in reserve by Amazon, to ensure that you have enough funds to fulfill any claims or chargebacks, which was released in this Statement period.
Repeat Buyers
Total number of customers who bought from you more than once, or purchase more than one product.
Repeat Purchase Rate
Repeat Purchase Rate measures the ratio of units sold to Repeat Buyers compared with the total number of units sold, in the selected date range, for the criteria selected (your whole account, a brand, or specific product(s), giving you an idea of the ratio of repeat buyers for each).
Repeat Purchases
Number of repeat purchases made by this customer.
Revenue
The total amount of revenue associated with the transactions that contained that promo code.
Review Rating
This is the rating recieved for the review left by the customer."
Reviews
Total number of reviews cumulative
ROI - Return On Investment
A calculation of the monetary value of an investment versus its cost. For Amazon Sellers, this would be your Product Revenue minus all costs, expressed as a percentage. A high ROI means the sales compare favourably to cost."
ROI (approx) - Return On Investment
A calculation of the monetary value of an investment versus its cost. For Amazon Sellers, this would be your Product Revenue minus all costs, expressed as a percentage. A high ROI means the sales compare favourably to cost."
Sales Price
This is the total amount of money charged by Amazon, before promotions are applied, to the buyer for the product itself. This does not include shipping charges, Sales Tax or VAT, other fees, etc.
Sales Tax
The amount of sales tax collected from the buyer for that state or territory by Amazon at the time of purchase
Sales Tax (Non-MFT)
Non-MFT Sales Tax collected. Marketplace Facilitator Tax (MFT) is where Amazon collects and remits sales tax on the seller's behalf. Any Sales Tax collected that is not MFT will be shown here.
Sales Tax Collected
The amount of sales tax collected from the buyer for that state or territory by Amazon at the time of purchase
Same SKU
In Advertising, you can advertise SKU A, but get a sale on SKU B. So in this column, if you advertise SKU A, you are seeing sales only for SKU A, not SKU B.
Seller Account
The name of the seller account the buyer purchased from. Useful where a customer has purchased from multiple seller accounts.
Seller Feedback
This indicates if the customer has left Seller Feedback. The Amazon Seller Feedback system was created so that Amazon customers could have access to previous buyers' experiences with different sellers. Amazon Seller Feedback applies to wholesalers and resellers who offer the same products. Customers use it to make a decision on which seller to purchase from.
Sessions
The number of visits to your Amazon pages (product pages) by a Amazon customer. All activity within a 24-hour period by 1 person is considered a session, even if they visit your page several times within that 24-hour period.
Sessions % - Session % (aka Conversion Rate)
This shows what Amazon refers to as the Unit Session Percentage (Unit Sssn %). It is essentially how many units were sold, divided by the number of shopper sessions viewing your product listing. If your conversion rate is 20%, then you sold 20 units for every 100 shoppers viewing your listing. A Session % (Conversion Rate) above 10% is desirable."
Settled Product Revenue
This is the total amount of money charged by Amazon for orders on the specified date range, before promotions are applied, to the buyer for the product itself. This does not include shipping charges, Sales Tax or VAT, other fees, etc.
Settlement Date
The date Amazon collected the funds and submitted the product for shipment.
Settlement ID
The unique ID number assigned to that statement and statement period.
Ship To Name
The name used by the customer as the "Ship To" name, used by Amazon when shipping the product.
SKU
Stock Keeping Unit; a distinct item for sale. SKUs are assigned by you, the Amazon seller.
SKUs Ordered
The total number of unique SKUs ordered by that customer. Each SKU is counted once.
Ad Spend - Amazon Ads Spend - Pay Per Click Cost
This is the money you spent on advertising, but may contain spend from invalid clicks still if viewing the last 3-5 days.
Amazon calculates this by the total click charges for each campaign. Note: Once identified, it may take up to 3-5 days to remove invalid clicks from your spend statistics."
Stars
A number between 0-5 that expresses the average review rating customers have given the product.
Subscription Fees
The amount charged by Amazon for subscription to their sevice(s). In most cases this is usually the Amazon Professional Seller subscription fee.
Supply Qty
How much stock you have, separated by Total, Inbound or In Stock.
Target ACOS
This is what you would like your ACOS to get to. See ACOS for more details.
Target ACOS Gain/Loss
Based on your Target ACOS, PPC Revenue and Ad Spend, the amount of money you likely gained or lost.
Total Amazon Payout
The earned Amazon payout for the selected time period, taking into account the deductions for FBM Shipping Fees, Amazon Service Fees and any Amazon Sponsored Ads payments. This figure does not take into account any Amazon Lending loan repayments. This is what Amazon refers to as Net Proceeds.
Total Customers
Total number of customers in your MBS customer database.
Total Orders of 1 SKU
The number of times the customer has purchased the same SKU. This can help you see if your Repeat Buyers are buying more of the same SKU, or if they are buying other products in your store.
Transaction Type
Transaction type can be: Adjustments; Debt; FBA Inventory Fee; Order; Order Retrocharge; Refund; Refund Retrocharge; Service Fee; Shipping Services; Transfer or Other Transaction
Units
Total number of units purchased. This is the count of all units purchased for the specified parameter.
Units Ordered
Total number of units ordered. This is the count of all units ordered for this product for the specified parameter.
Units Paid For
This is the number of units that are paid for and shipped by Amazon from each Order. This differs from Units Ordered as when the item is ordered and when the payment goes through could happen on different days.
Units Purchased
Number of units ordered in that geographic territory for the specified filters.
Units Refunded
The number of units refunded during that period.
Units Sold
Total number of units purchased. This is the count of all units purchased for the specified parameter.