Knowledge Base

Blast Templates

Words of advice:

  1. Remember that the recipients are likely to not know who you are. Yes, they bought from you on Amazon, but that doesn’t mean they know your company name or who you are. If you want to reduce the chance of your email being rejected or marked as spam, please make sure the subject line makes it really obvious that this is an email regarding a product they bought from you on Amazon. Basically, the purpose is to build a list of fans who look forward to hearing from you.

Three Main Steps To Get Started:

Here's what you'll do to create and send a SellerBlast campaign:

  1. Create a message (TEMPLATES)
  2. Create a list (CONTACT LISTS)
  3. Create a campaign (CAMPAIGNS)

Create A Message (Template)

First thing is to create a message (Template).  When creating a Campaign you’ll select a List to send to, and a Template, or message, to use.

Under SellerBlast > Templates, click the + sign to create a message.  You’ll then get the screen to create an email template:

Note that this template cannot contain any outside links.

Create the template and give it a name.

Email Subject:  the subject line of your Message, which your buyers will see.  You can use variables in the subject, such as ${buyer-name}.  See variable options in Email Body below.

Email Body:  this uses what’s called a WYSIWYG editor (What You See Is What You Get).  In other words you can format the text and see it as it will appear, using the option toolbars above the email body, much like in Word or other writing programs.

If desired you can also click the <> Source button and see the actual HTML.  If you’re comfortable working in HTML you can format the message this way.

Variables can be used to insert info from the list to personalize the message.  When inserting a variable use the Insert … pulldown.  Those are the only variables that will work in the message body.

Place your cursor where you want the variable to appear and choose it from the Insert menu.

Here is a list of the variables and what they are:

Add it.  It goes into your Template list, marked as an “Amazon Contacts” type.

Pro Tip: If you want to add your logo, and you have it set in SellerMail Profiles, you can get the link URL for your logo image under SellerMail > Profiles here:

If you right-click on the image icon and choose "Copy image address" you'll get the URL where your logo image is stored on ManageByStats.  You can then use that URL anywhere an image is called for.

Coupon Templates

When creating a Campaign you will have the option to create a “coupon” campaign for either an Amazon Contacts list or a Append Contacts list.  That will be discussed more in the next section.

To create a “coupon” template, simply insert the coupon variables into the message body:


Once a “coupon” variable is inserted into a Template it becomes a Coupon Template.  You can find that variable in the Insert pulldown.

Note: you’ll see that you can add up to nine (9) distinct coupon variables.  This can be useful if you’re promoting more than one product in a single email.  If you’ll be drawing from a series of coupons for more than one product, use a distinct variable for each product, in sequence (for example, ${coupon}, ${coupon-2}, etc.).  Later, when you create the Campaign, you’ll upload a coupon file with separate columns for each series of coupons.

When the ${coupon} variable exists in a template, the system sees it as a “coupon” template.  That variable will insert single-use coupons from a file (discussed in next section).  An example of how you might use the variable in your message:

Here’s your coupon code: ${coupon}

That would then come out in the email:

Here’s your coupon code: XYZ-123-ABC

Where each coupon code would be unique for each customer.