Email & Phone Append Services

What It Is

Email & Phone Appends (for the US markets only ) is a data processing service we provide which helps expand email marketing campaigns for businesses by adding real email addresses to customer records that are missing this information. Many times employees simply forget to ask for an email address, or it’s overlooked in the sales process, or the sales channel simply doesn’t provide this information. We are now also able to get phone numbers for your customer records.

The Email & Phone Appends process is not very complex to understand, but involves backend technical aspects and quite a bit of data processing to execute. By using the customer’s first name, last name and postal address, we match this data against data that exist in many separate national databases, and most of the time we can acquire email addresses for 40 – 45% of the records we process. For phones we’re able to get phone numbers for about 30 – 35% of the records processed.

We can do either or both. You can order either an Email Append, a Phone Append, or both.

Note: When doing email marketing to your customers, we strongly suggest you study and follow the rules of the CAN-SPAM Act and, among other things, provide an easy method for recipients to opt-out. If using ManageByStats to send to real emails we provide these opt-out links. Complying with the CAN-SPAM Act is not something that is hard to do.

Value

With a real email address you can send an email, do an email campaign, etc. But did you know there are also some amazing things you can do with real email addresses in Google and on Facebook?  Specifically creating custom groups in Google and using Facebook’s targeted marketing campaigns.  Check it out:

Google offers:

  • Similar Audiences

          (https://support.google.com/adwords/answer/2676774)

  • Customer Match

          (https://support.google.com/adwords/answer/6379332)

And Facebook offers:

  • Custom Audiences

          (https://www.facebook.com/business/a/custom-audiences)

  • Lookalike Audiences

          (https://www.facebook.com/business/a/lookalike-audiences)

  • Offline Events

          (https://www.facebook.com/business/help/155437961572700)

Each of those open up whole new opportunities for marketing with your newly acquired real emails.  See the videos at the bottom of this page for more ideas.

Getting Started

If you’re not a user of ManageByStats, please send an email to: appends@managebystats.com, or call us at 727-475-2995, extension 104.

For users of ManageByStats the cost of an Email Append is 16 cents per email. For a Phone Append the cost is 13 cents per phone number. Those costs are modified by tiered subscription plans (see below). There are two ways to do an Appends:

  1. Full
  2. Subscription

A Full Append is where we do a 1-time run against your entire customer database.  Using the above mentioned methods we search for emails and/or phone numbers for all existing customers that don’t have one.

A Subscription, on the other hand, runs automatically and processes all new customer records daily.

The best sequence should be that we first do an initial email or phone append to all your existing customer records, and cover every potential match. Then, to handle your ongoing appends needs, a subscription plan that automatically runs for all new customers.

For more info on the Full Append service see the steps here:

Full Append

To do a Full Append, or to Subscribe, go to the Real Emails menu option in your ManageByStats.

Here are the monthly subscription plans for Email Appends:

  • $30.00/month with up to 200 matched records included, and any overage billed at $0.16 cents per record.
  • $70.00/month with up to 500 matched records included, and any overage billed at $0.14 cents per record.
  • $120.00/month with up to 1000 matched records included, and any overage billed at $0.12 cents per record.

Here are the monthly subscription plans for Phone Appends:

  • $23.00/month with up to 200 matched records included, and any overage billed at $0.13 cents per record.
  • $53.00/month with up to 500 matched records included, and any overage billed at $0.11 cents per record.
  • $90.00/month with up to 1000 matched records included, and any overage billed at $0.09 cents per record.

To do a Full Append, or to Subscribe, go to the Real Emails menu option in your ManageByStats.

If you are not a user of ManageByStats, or if any questions, please send an email to: appends@managebystats.com, or call us at 727-475-2995, extension 104.

If you use ManageByStats.com, we can process the data for you right there inside the system, and add the email addresses for you in your customer records, as an added field called “Real email address”. You can then export this as a CSV file and use in MS Excel or similar database spreadsheets.

(click on image to enlarge)

Video presentation announcing the launch of our Email Append service.

Email Appends - Overview and Tips

 
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