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This Help doc will clarify the relationship between Amazon Seller Central stats and MBS stats and Dashlets.  Note that both are the same data, but the display of information depends largely on timing.  The following will explain.

One primary reason for any difference between the two that Amazon’s data often is contradictory because of time delays between different Amazon displays.

(To click any of the following example links you’ll need to log into your Seller Central.)

Seller Central has the list of Orders (Orders > Manage Orders), the Sales Summary (on the Seller Central home page, and the Sales Dashboard which shows graphs and daily sales.

Following is an example of the Sales Dashboard.  It shows 13 Orders with 17 units sold.   But … the graph below only shows 12 units sold (if you hover over the line on the graph you’d see 2, 0, 0, 5, 2, 3 for the first 5 hours of that day – the blue line).  So, the graph is 1-2 hours behind the stats above, because it only shows the sales through 5am, while this snapshot was taken at 6:57am.

Now, if you looked in the list of Orders (go to Orders > Manage Orders > Advanced Search, and change Sort By to Purchase Date and click Search) you may well count more than 13 orders and 17 units sold for the day.  The list of Orders is more accurate than the Sales Dashboard.

The Sales Dashboard is often 10 minutes delayed from the List of Orders.

The Sales Summary on the Seller Central home page uses the Sales Dashboard top figures, so this is also often 10 minutes or more delayed when compared with the list of orders.

OK, so in summary, Amazon’s numbers can look inconsistent and inaccurate when comparing

  • The list of Orders
  • The Sales Dashboard Graphs
  • The Sales Dashboard Order count, Item count and Revenue count, and the Sales Summary on the home page  

Now, let’s look at the data on the ManageByStats side, particularly the configurable dashlet’s on the dashboard.  These get their data from an Amazon API file which we download every 10 minutes.   Sometimes we get this file before Amazon’s Sales Dashboard and Sales Summary are updated, so we sometimes show even more current data than Amazon – unless you actually look at the list of Orders in Seller Central.

There are some things that can throw off the figures in the dashlet’s:

  1. If the dashlet uses a list of SKUs, this list can become outdated if the seller has added more SKUs since the dashlet was created. This is easily handled by going to the dashlet settings, clicking Select SKUs and then selecting the relevant SKUs (or leaving it blank for all SKUs) and then clicking Replace SKUs.
  2. On the Settings > ASINs page, if certain SKUs are not assigned to a Brand or Product Line, the SKU selection in the dashlets can be incomplete. The handling here is also simple – go to Settings > ASINs and sort by Brand and ensure every ASIN is assigned to a brand, then sort by Product Line and ensure every ASIN is assigned to a product line.

Note: the Product Line only applies if you have assigned Product Lines in ManageByStats.  Product Line is unique to ManageByStats.  For more on Product Lines see Settings > Product Line.