ManageByStats This Week – Issue 1845
The much-anticipated ManageByStats mobile app is here.
That’s right. You can now get MBS Mobile for your mobile device.
Note: as of this writing the Android version is available; the Apple version will be coming soon and we’ll announce it here.
Check out the What’s New section for more info on how to get it.
Under Tips & Tricks this week we’ve got a great way to get a list of only repeat buyers for a single SKU. In Sellers Paradise we present 34 marketing principles to live by. And in The World Of Amazon you’ll find updates and insight on Amazon Sponsored Ads.
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This week we’re happy to announce the new MBS Mobile App. You can get it here on your mobile device:
You can also search for ManageByStats while in the Google Play store. It’s free, and once installed will allow you to connect to your MBS account.
Note: as of this writing the Android version is available; the Apple version will be coming soon.
MBS Mobile lets you manage your Amazon business while on the go. When you first launch it you’ll see a “Login to MBS” screen.
Put in the email and password for your ManageByStats account. Click the “CONNECT TO MBS” button and … you’re in. You’ll see your Dashboard, and a dropdown at the top of the screen. Use the dropdown to select which Dashboard to view.
The app will stay logged in if you don’t log out. When you launch the app it will then open to the last view.
As with everything we’re always improving, and MBS Mobile will be no different. More updates and functionality are coming, including an Apple version, which will make MBS Mobile available across all platforms.
Grab it today and give it a look!
The release of MBS Mobile also made the general newswires …
Neil Patel is one of the top influencers on the web, and a master marketer. You may have heard of him, or his company, Neil Patel Digital.
He’s been marketing for 18 years, so he’s reached this top spot through hard work, failures, experience and applying what he’s learned. Neil is not an overnight success, and so you can imagine he has a lot of valuable wisdom to share.
This week we thought we’d do exactly that; share his 34 Marketing Principles (don’t worry, it’s not as long of a read as it sounds), so you can get some insight into the successful actions of a marketing master …
TIPS & TRICKS
Problem: Creating a repeat buyer list from Customers > Generate Report for a single SKU will give you repeat buyers who purchased that SKU even once. The issue being that it will give you repeat buyer of something, but not necessarily exclusively repeat buyers of THAT one SKU. For example, you have two products: A and B. the customer buys B twice and A once. You run the report and he comes up as a repeat buyer (of anything) and the product you’ve filtered on in the report: A.
Solution: Here’s a way to weed out the wheat from the chaff in Excel.
First, in your MBS, under Customers > Generate Report, create a customer list report that is:
- Exclusively one SKU
- No Refunds (unless you don’t care)
- Repeat buyers only
Once you’ve done that:
- Open in the generated CSV file in Excel
- Highlight column C (# of Orders Placed) and column D (#different products) and apply filters (see image below)
- Click the filter icon for column C and select everything BUT 1 order qty
- Click the filter icon for column D and select only 1 different products
This will produce the list you’re looking for: Repeat Buyers of that one product/SKU.
THE WORLD OF AMAZON
More advertising news. It’s only going to keep heating up. Amazon is now the third largest advertising platform, behind Facebook and Google. Facebook and Google together account for more than half of the overall online advertising market in the US, but Amazon advertising is growing six times faster than the incumbents …
MBS can help with the management of your Amazon Sponsored Ads and PPC campaigns. If you’re not using it already, check out the Advertising menu item in your ManageByStats. A 14-day trial is available, with all features enabled.
As we head into the holidays you’ll definitely want to have your ads optimized and ready to rock and roll.
A multi-millionaire living in Darwin, Australia, decided to throw a party and invited all of his buddies and neighbours, including a self-proclaimed survivalist, named Brian.
The rich guy held the party around the giant pool in the backyard of his mansion. Everyone was having a good time drinking, dancing, eating prawns and oysters from the barby.
Then, at the height of the party, the millionaire said, “I have a 15-foot man-eating crocodile in my pool and I’ll give a million dollars to anyone who’ll join him in the pool.”
The words were barely out of his mouth when there was a loud splash.
Everyone turned and saw Brian in the pool fighting madly with the crocodile, jabbing it in the eyes with his thumbs, throwing punches, head butting it, getting it in choke holds, biting its tail and flipping it through the air like some kind of martial arts expert.
The water was churning and splashing everywhere. Both Brian and the crocodile were screaming and thrashing like mad.
Finally, after what seemed like an age, the frothing bubbles cleared and … the guests watched in astonishment as the crocodile floated to the top of the pool, belly-up, like a dead goldfish.
An exhausted Brian wearily climbed out of the pool with everybody staring at him in disbelief.
The millionaire said, “Well, Brian, I reckon I owe you a million dollars then.”
“Nah, you alright boss, I don’t want it,” said Brian.
So the millionaire said, “Man, I have to give you something. You won the bet. How about half-a-million bucks?”
“No thanks, I don’t want it,” Brian insisted.
The millionaire said, “Come on, I have to give you something. That was amazing. How about a new Porsche, a Rolex and some stock options?”
Once again Brian said, “No.”
Confused, the rich man asked, “Well, Brian, then what do you want?”
Brian looked around, glaring at the crowd of onlookers. “I want the jerk who pushed me in.”
QUOTE OF THE WEEK
“Old age and treachery will always beat youth and exuberance.”
– David Mamet
All the best,
Your ManageByStats Team
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