ManageByStats This Week – Issue 1952
MBS In The News
Last week …
Hello & Welcome
This week we’re talking shipping. In Seller Insight we cover everything you ever wanted to know about Seller Fulfilled Prime, and in The World of Amazon we talk about the recent Amazon-FedEx split. In Tips & New Stuff we show you how to use the new ACOTS column in your Statistics.
See you in the New Year!
TIPS & NEW STUFF
Know Your Advertising Cost of Total Sales
There’s a new metric available in your Statistics, and it’s called Ads Cost of Total Sales, or ACOTS for short. ACOTS is your advertising spend divided by your total sales (sales from both ads and organic sales).
It’s available in Statistics as an additional column. To add the ACOTS column, in Statistics click the gear wheel, select ACOTS and click Save.
Knowing this figure gives you an idea what percentage of your total sales is going for advertising. It’s a valuable metric, and now it’s in your ManageByStats.
Find and use it in your MBS under Profits > Statistics.
Gift Yourself This Holiday Season
Tis the season, and does ManageByStats have a treat for you. It’s the MBS Chrome Extension, and if you don’t have it yet, you gotta get it. It’s a perfect gift to yourself this holiday season.
The Extension runs in the background, and helps you do things you couldn’t without it. Such as:
- Update graph data
- Update order & transaction data
- Update reviews & feedback
- Download missing products
It’s easily added to your Chrome browser, and helps with various functions in your MBS.
The Extension is a one-click install, and takes just seconds to get:
Products which qualify for Prime get a lot more attention and sales from the 100+ million Amazon Prime subscribers in the U.S.
Sellers want a piece of this action too, but at first they could only qualify for Prime by putting their inventory into the Fulfillment by Amazon (FBA) program. FBA works well but can be expensive and isn’t a good option for all items.
This changed when Amazon released Seller Fulfilled Prime (SFP). With SFP, businesses running their own shipping operation can get the Prime badge on their products without using FBA. For some businesses, SFP completely changes the Amazon game …
THE WORLD OF AMAZON
You’ve seen the news about Amazon cutting ties with FedEx. But what led to it?
FedEx fired the first shot in this skirmish back in August, when it cut its ties with Amazon. Call that move a preemptive breakup: The shipping company acted when it did to avoid letting the online retailer be the one to end the relationship.
Still, the official cutting of ties only meant that Amazon would no longer use FedEx. Third-party shippers in the Amazon Prime program could still opt to use the carrier as long as orders arrived in the time frame prescribed by Amazon …
This week, a selection:
Husband: “Oh the weather is lovely today. Shall we go out for a quick jog?”
Wife: “Haha, I love the way you pronounce ‘Shall we go out and have a cake’!”
Everybody knows 40 is the new 30, right? But the police officer giving me a speeding ticket couldn’t be persuaded.
A recent scientific study showed that out of 2,293,618,367 people, 94% are too lazy to actually read that number.
I’ve always thought my neighbors were quite nice people. But then they put a password on their Wi-Fi.
QUOTE OF THE WEEK
“Failure is simply the opportunity to begin again, this time more intelligently.”
– Henry Ford
To your success,
Your ManageByStats Team
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