Smart Notifications are an extension of the core MBS Notifications system, providing advanced customizable options designed to provide timely awareness of key metrics and the shifts that indicate a need for action.
Toggle switches for the notifications you want active.
When you toggle a notification on, or click "Add", you're taken to the settings page for that notification.
For example, the settings for Advertising Overview looks like this:
You also see a preview of what that notification looks like:
Most settings are self-explanatory, such as selecting the Check Interval (how often to check), Send Method and Channel.
Other settings involve thresholds, and are better understood with the purpose of each notification.
Here's a brief description of each.
Advertising Overview: provides a breakdown of advertising, with info on product and PPC revenue, ACOS and ACOTS, PPC cost, units, organic units and margin.
Advertising High Spend Alert: default percent is a 30% spike compared to the previous day.
Advertising Impressions Drop: default percent is a 50% drop compared to previous week.
KPI Sessions Drop: (Note, these KPI (Key Performance Indicator) notifications track the Core Four metrics that monitor the health of your Amazon business) default percent is a 50% drop compared to previous week.
KPI Conversions Drop: default percent is a 30% drop compared to previous week.
KPI Profit Drops: default percent is a 30% drop compared to previous week.
KPI Avg Review Rating Drops: default is any drop in Average Review Rating.
Units Ordered Volume Alert: default is any spike or drop of 30% or more in Orders for This week compared with prior week.
Set the various Channels (phone, email) where you'd like to receive notifications.
This shows you the notifications that were sent. Click to edit any notification and it will show you what was sent, along with details -- including the things that influence that metric and graphs to look at when evaluating.