Knowledge Base

Ad Groups

Here we show you all Ad Groups, whereas in Amazon you drill down one group at a time.

Like the Campaigns section, you can create custom views, save views, and sort.

Additionally you can view by Status, and many other Column selections, as with Campaigns.

Ad Groups also allows you to change the Default Bid.


Default Bid

Changing the bid here changes it in Amazon.  ManageByStats tracks the changes you make, and keeps historical record.

To see a history of the changes you’ve made for a Default Bid, hover over the icon:

It will show the date of the change and the amount, which you can use for evaluation purposes.



As with Campaigns, click on the Detail link for more info on that Ad Group:

You then have options for:

Which can be selected and viewed for that Ad Group.