KPIs (Key Performance Indicators) are a set of metrics pre-selected based on what we've determined to be the four (4) statistics that most reflect the overall health of your Amazon business:
Tracking trends for these four metrics gives a good indication of the real-time health of the business. Sessions and Conversion Percentage show traffic to Amazon listings and how well those listings are turning into sales. Profit shows the profitability of the account, and Average Review gives an indication of how the products are doing in terms of customer response. These four metrics have been shown to be key for taking the pulse of an Amazon business.
Hover over a blank space on the Dashboard, click the “+” sign and select KPI from the Add Dashlet dialog:
You get a selection box where you can:
The KPI Dashlet appears on your Dashboard: