If you haven't added the Amazon Ads API already, you'll want to do that now.
In order to get the info for the marketing graphs, you’ll need to add the Amazon Ads API. If you’ve not yet done so, you’ll see instructions when you first click to Marketing Graphs.
Follow the steps given to add the API. It’s fast, and just requires Amazon credentials to complete. Once done you’ll see update progress and after that you’re all set.
Like Sales Graphs, Marketing Graphs are specific to Ads, and give you a visualization of the performance of your marketing efforts.
Ad Costs $: this is the cost of Amazon Sponsored Products Ads for that product or product line for the specified date range. Amazon reports this number daily, and we collect it from Amazon. The number we get from Amazon tends to be a little higher than the final cost of Amazon Sponsored Products Ads, because Amazon adjusts the number down over the following 2-3 days based on cancelling the cost of clicks they find to be “false” clicks – where someone clicked your ad multiple times or clicks were made for incorrect reasons. Note that we also adjust the numbers based on adjustments from Amazon.
Ad Impressions: this is the number of times your Amazon Sponsored Products Ad was displayed. This does not mean that the ad was seen or noticed by anyone – as it may have been at the bottom of a page where the viewer only looked at the top of the page, etc. So similar to newspaper ad impressions (they count for every paper sold), Amazon ad impressions count for every time they are loaded on a website listing or page.
Ad Clicks: simply the number of clicks on your Amazon Sponsored Products Ads.
Click-through Rate %: Clicks divided by Impressions.
Avg. CPC $: the Average Cost Per Click. The cost for each click varies over time, depending on competition from other advertisers, time of day, ad placement, etc. The Average Cost Per Click just gives you the average cost you were charged.
Quantity Ordered: the Quantity Ordered graph shows how many units have been ordered – even if they are pending orders, and even if they have not been paid for. As best we can tell, Amazon doesn’t collect the payment until they ship the item, and this can sometimes take a day or two – or more.