Like Graphs, Sales Dashlets (Sales Statistics) have multiple configuration options.
Select the Sales Statistics option and you get this screen:
The Interval dropdown lets you select the range for that Dashlet. There are multiple selection options.
You can then add two more Prior Interval selections for the same Dashlet, if desired:
This makes it helpful for quick at-a-glance comparisons.
For example, let’s start by creating a Dashlet for the Ferocious brand for the 7 Days Interval, with all prior intervals.
To do that give it a Custom Title, select the 7 Days Interval, check the Ferocious brand box and click ADD DASHLET:
You get this Dashlet:
Note: making no brand selection will include all brands and products by default. You can also click the “+” sign by any brand and drill down and select specific products or a specific product. Give the Dashlet a Custom Title that identifies the selected brand or product.
Double Note: if you add products later you’ll need to come back and edit the Sales Dashlet to include the new products. They will not be added automatically. The ONLY way new products will be added automatically to any Dashlet is if you’ve made NO specific brand or product selection. Only if no selections are made will that Dashlet be in the permanent “All Products” state, and automatically include all products including new products when added.
Each selected date range for a Sales Dashlet shows:
Before we continue with other customization options let’s take a look at how each of these is calculated.
Note: the Dashlets show data according the sale date. Stats on the Stats page are shown according the settlement date. This is the date when Amazon decides to invoice the Merchant. The Dashlet and Stats values are not directly comparable in terms of days.
Gross Sales: are pulled from Amazon in more or less real time, updating throughout the day.
Profit: Profit = Amazon Payout – Cost – Inbound Cost – PPC Cost (if shown) – Sales Tax (if shown).
See Stats Page section below for more on the Amazon Payout calculation [ product charges - promo - amazon fees + other ].
Order/Units: Orders is the number of orders received. Units is the total number of items purchased – the Qty ordered.
ROI/Margin: ROI is Profit/Product Cost. Margin is Profit/Gross Revenue.
Promos/Refunds: Promos is the number of promotions used in orders (not counting Amazon’s special promos). Refunds is just the number of units refunded.
Checking the Sales Tax and/or PPC costs boxes will factor those in for that period. The default calculations do not include Sales Tax or PPC.
You can further customize each Dashlet by rolling over the top right corner to get additional icons:
Lastly, if you roll over the date range you’ll see other date range options:
You can dynamically select other ranges without having to go back into Settings to make those changes.