Knowledge Base

Keyword Performance

Knowing how you’re ranking for keywords is important to understanding your product and tailoring your marketing.

When a keyword is added it's indexed by the system and displayed with its rank each day.  Over time you will begin to build a record of each keyword’s performance.

Project Summary

When you click a project you see a Summary grid for all keywords for that project:

  1. Click a Project.
  2. See all the Keywords for that Project.
  3. See the Summary grid with rows and dates for each Keyword.

The numbers in each cell show the rank for that Keyword for that specific day.

To the left of each row is a small graph image, giving a quick-look representation of the trend for that keyword.

Note: If a field shows “NO” that means either we were not able to get data for that Keyword, or it ranked beyond the 300 threshold. If the field is blank it means that keyword is new and has not yet been indexed.

You can also click a Keyword for more detailed evaluation of that Keyword:

 

Detail View

The detail view shows an expanded Graph for that keyword and other info.

Choose various Zoom options, and hover your mouse over the graph for Notes and Rank for that date:

Click "Back to Summary" to go back to the Keywords list.

Beneath the graph are more metrics, such as number of Reviews, Price, average Stars and BSR.

That info appears in the form of a Grid.

Grid

For each selected keyword there is also a grid of information:

This can also be useful for evaluation.

The BSR ranks are the top 4 categories as they appear on Amazon.  They are not named here, but if you look at the product listing for the given ASIN you'll see those categories and sub-categories.  These are the top 4 as listed by Amazon.

For example: 

BSR (Best Seller Rank) positions 1, 2, 3 & 4 are Amazon's ranking of your ASIN in comparison with the other ASINs in the same category.  

BSR 1 is the parent category, and might be something like #6,303 in Kitchen & Dining.

BSR 2 is for your secondary category, and might be something like #10 in Pasta Bowls

BSR 3 is for your third category, and might be something like #19 in Dinnerware Sets.

BSR 4 is for your fourth category, and there might be no value for your 4th in this example.

*not all ASINs are listed in multiple categories and there may be no additional BSRs listed.

Note Field: You can also add Notes in the “Note” field, and those will display on the graph when you roll over a date with a note:

There are two more columns at the end of each row:

Sales is the sales for that day for that ASIN.

#Items Sold is the number of that ASIN sold that day.

Operation

Keywords are automatically indexed and ranking information is automatically displayed by the system.  This process is running 24/7, so as soon as you enter new keywords they are queued for indexing.  There is nothing else you need to do once you’ve added a new keyword or keywords to a project.

You’ll notice rank information is always through the prior day.  In the same way that Stats and Transactions info is updated daily, Keyword rank info will be updated each day as well.  When you enter new keywords they will be updated overnight and rank info will appear the following day.

Conclusion

Ranking for keywords is one of the vital actions for any Amazon business.  Amazon is unique in the online world in that, when people go to Amazon they go there because they’re already in a mood to buy.  When you go to Amazon you’re there to search for the thing you’re after and, quite likely, buy it.

You already know what you want.

Successful sellers are the ones whose product comes up when those eager buyers search for the thing they’re after.  Know the keywords that are important for your product.  Use the ManageByStats Keyword tool to drive your ranking to the top.

The sales will then be yours.