Once you’ve signed up, either for a subscription or the free version, start by adding your ASIN or ASINs to the Keyword tab. Click the “+ Add ASIN” button:
Clicking that gives you a New ASIN/Project dialog:
Name: the project name for that ASIN.
ASINs: the ASIN for the product. If you want a set of keywords evaluated for more than one ASIN in a single project, you can add multiple ASINs in this field by separating them with a comma.
Note: If you add multiple ASINs separated by a comma, the system will show results for the top-ranked ASIN for each keyword, with that ASIN indicated.
Child ASINs will be included by default. If you uncheck the “Include Child ASINs” box it will not include Child ASINs. You can also enter a Child ASIN in this field (the ASINs field), and the system will include all related ASINs. In other words, if the ASIN you put in the ASINs field is a Child ASIN, and the “Include Child ASINs” box is checked, it will also include all other Child ASINs for the related Parent ASIN.
Note: if you have the “Include Child ASINs” box checked (default), the SFR (Search Frequency Rank) column will identify the ASIN to which the results apply. This makes it easy to quickly scan the list and spot trends for each ASIN and Keyword. If you deselect the “Include Child ASINs” option, you can then simply add your Child ASINs (if you have them) as separate entries.
Note: the Keywords tool will only work with ASINs that have a functional/active listing on Amazon. If you use an ASIN in the ASINs field that does not exist the system will warn you and will not be able to pull rankings.
The SFR shows the best average organic search rank / organic search position on Amazon for the last period.
Specifically, Search Frequency Rank is the numeric rank of that specific search term's popularity on Amazon when compared to all other search terms during a given time period. That means the lower the number the better the rank, or the higher search volume/popularity it has.
You can create a project for any ASIN, which means you could also create projects to monitor competitor ASINs.
Country: specify the country (marketplace) this ASIN calls home.
Tiered Groupings for Keyword Ranks: For each project you can choose three ranges for keyword ranks, and the system will color code keywords accordingly. For example, the default for Tier 1 is "15", which means if the keyword ranks in the top 15 (1 thru 15) it will be colored in the table with the appropriate color (default is green). If Tier 2 is then set for 30, for example, keywords that rank 16 thru 30 will be colored with the Tier 2 color.
This provides a quick visual for which Tier each keyword falls within, 1st, 2nd or 3rd Tier.
Keywords: enter the keywords for the ASIN/Project here. You can copy/paste into this field. You can also edit and add/remove keywords at any time.
Click ADD to add the project.
Once created, to edit a project select the ASIN/project and click the Edit button:
Click to sort your keywords one of four (4) ways:
KEYWORD RANK: where you rank in search results for that keyword.
ALPHABETICALLY: keywords are arranged in alphabetical order.
SEARCH FREQUENCY RANK: Search Frequency Rank (SFR), collected from Amazon. This is where that keyword ranks against all searches done on Amazon.
CUSTOM SORT: drag and drop the keywords into the order you prefer.
You can change the default colors for each page:
The system runs automatically and will begin to index that keyword for that ASIN/Project. It runs on an overnight cycle, so keyword you enter today will begin processing and have data the following day.
The Collect Today's Data button can be used to manually initiate collection of the data for the selected ASIN for today.
Entries with search rankings above 1 million are marked with a “1M+”.
You can sort by these rankings, and use them to get an idea of keyword popularity, and which keywords could potentially be your highest yield.
It can also give you a clue as to keywords that are not perhaps as popular, but might also be keywords you could go for and dominate. Amazon is a huge playing field, and sometimes even staking a small corner can mean big results.