The Wordsmith tool helps you add keywords into your listings so they are optimized for best search results on Amazon.
There are a few ways to use WordSmith:
1. Going from Keyword Scout or Distiller to WordSmith to automatically include keywords found from the Keyword Scout tool.
2. Using WordSmith initially to work on a listing.
When going from Keyword Scout to WordSmith, you'll be promted to select a product you want to work on.
Select the product to import from the drop down of the products found in your MBS account, then click "Import". If you've not connected your products with WordSmith before, you'll need to import the listing, and you'll get promts on how to do so.
You can also import your listings directly from WordSmith with this button, located in the top right.
To do that, you'll need to be logged into your Seller Central. You'll also need the MBS Plugin installed. If you don't have the plugin already, click below:
After you click "Import" you'll get a dialog:
Click "Load Product Data".
You'll find your Listing (Title, Bullet Points and Description) is now uploaded.
As you make changes you can SAVE your project, so it can be loaded later.
Note, when you click "SAVE" there are two options, Save As Draft and Save As Linked With SKU.
Save As Draft: This saves everything for later use, changes, keywords and all else, but does not link the saved changes to the SKU in order to update the listing. Think of this Save option as a way to preserve your work, as you edit the listing in preparation for applying the changes to Amazon.
Save As Linked With SKU: When you're ready to apply your changes to Amazon you'll need to use this option. Select the SKU to which this listing will be linked:
After that you can Export.
To export (apply) your changes to Amazon, click the EXPORT button.
If desired you can also Export to a CSV file using this function.
In most cases, though, this will be the final step, where you apply your masterpiece to Amazon.
Remember, you need to have used the Save As Linked With SKU option in order to Export to Amazon.
Some other items to note:
Now let's take a look at the rest of the Wordsmith tool.
There are three ways to get your keywords into Wordsmith.
In Keyword Scout you have a button to send directly to Wordsmith:
In Distiller you have a similar option:
As well, in Wordsmith you can also open Distiller and load keyword projects:
That opens a window within Wordsmith, where you can select Distiller projects and load them.
In Wordsmith, you can also click to manually add Keywords:
This allows you to put your cursor in the keyword list and add/remove keywords manually.
Once you have your target keywords list, whether from Distiller, Keyword Scout or manually entered, you can use that to craft your own listing.
Wordsmith exists to help you refine your listing to maximum effectiveness. It's the final part of your listing optimization, where you compare the target keywords you found in Keyword Scout and Distiller to your existing listing and use them to make it better.
For your list of keywords you have a wealth of data. The columns for Keyword Statistics include important data for each keyword in the list:
Search Frequency Rank (SFR): Search frequency rank is the numeric rank of a specific search term’s popularity when compared to all other search terms during a given time period.
Title: How many times the keyword appears in your Title.
BP: How many times the keyword appears in your Bullet Points.
Desc: How many times the keyword appears in your Description.
ST: How many times the keyword appears in your Search Terms.
SM: How many times the keyword appears in the Subject Matter.
Total: Total number of times the keyword appears in your listing.
Note: if no number appears in a field then that data either isn't available, or, in the case of SFR, exceeds 1 million results.
Using this info you can begin to refine your listing.
Look for keywords with a high SFR. Should they be included in more sections of your listing?
By manually adding keywords you can check this list again and again, updating to get info on the keywords you add.
To see where a keyword appears, hover over it in the Keyword Statistics section and look for the highlighted words in the listing:
Options at the bottom of Wordsmith let you:
As you can see there are multiple functions to this (as well as the other listing tools, Keyword Scout and Distiller), so experiment with them.
There are many ways to use Keyword Scout, Distiller and Wordsmith to investigate and find the keywords you should be using, curate them, apply them to make your listing amazing.