The Quantity Ordered stat shows how many units have been ordered – even if they are pending orders, and even if they have not been paid for. As best we can tell, Amazon doesn’t collect the payment until they ship the item, and this can sometimes take a day or two – or more.
The Quantity Paid For stat shows how many units have been paid for – even if they were ordered earlier, and were just shipped and paid for now. Amazon provides financial information on each order after it has been shipped and paid for, so this provides actual useable detailed financial information and does not count pending orders (which may or may not end up being shipped and paid for).
The Product Sales Revenue stat shows the revenue generated by the units shipped and paid for – the ones counted in Quantity Paid For. Amazon counts the full revenue (before any discounts), so this is what this stat shows. If you sell 3 units that cost $100 each, this stat will show $300 even if you give a 50% discount and only $150 is collected from the customer.
The Net Revenue stat shows the corrected revenue after removing discounts. If you have many discount sales, the Net Revenue stat is a much better and more accurate stat for seeing real revenue.
The Amazon Payout stat shows the exact amount Amazon will pay out to you for these sales. So this is what is left for you after discounts and various Amazon fees have been taken out.
The Cost of Goods Sold stat shows your cost of good for the products sold, using the cost information you assigned to this product in the Settings / Products page. We count the cost on units sold. We do not subtract the cost of units refunded – as often refunded units cannot be resold.
The Quantity of Refunds stat simply shows the number of units refunded.
The Buy Box stat shows the percentage of shopper sessions where your listing had the Buy Box. Amazon refers to this as the Buy Box Percentage.
The Conversion Rate stat shows what Amazon refers to as the Unit Session Percentage. It is essentially how many units were sold, divided by the number of shopper sessions viewing your product listing. If your conversion rate is 20%, then you sold 20 units for every 100 shoppers viewing your listing.
The Sales Rank stat shows your products’ Amazon Best Sellers Rank average for the time period shown. Sales Rank can vary by the hour at times, so this is the average Sales Rank for the time period you are viewing, for the product, product line or brand you are viewing.
The Sessions stat shows number of visits to your Amazon.com pages by a user. All activity within a 24-hour period is considered a session.
The Number Of Customer Reviews stat shows the total number of customer reviews.
The Average Customer Review stat shows the average customer review score for a product.