MBS Blog

Image credit: Pixabay To build a successful ecommerce site, you need to sell the right products, market them correctly, and, of course, persevere! So, what should you sell? The popularity of items does change depending on trends, so it’s important to reevaluate your stock each year to remain in a profitable position.

If you’re an average Amazon seller, you are paying Amazon for sponsored ads and competing with other sellers for expensive keywords on Amazon. But if you’re a savvy seller, you know that using Google Ads to find customers searching for your products on Google and bring them directly to your Amazon product listing or storefront page can bypass your competition.

by Benitago (Multiple 8-figure native Amazon sellers, now acquiring other brands!) While not many entrepreneurs start a venture thinking about how to successfully exit it, planning your exit from your business should be among the things you think of when your business starts to take off.

It’s no secret keywords are “key” when it comes to online retail, and this is true times 2 on Amazon. Whereas coming up for keywords is what gets you found elsewhere, when someone searches on Amazon they’re there, in most every case, with a laser focus on the thing they came to buy.

Your Amazon business is humming day and night. Lots of information is available to tell you how it’s doing, but how often do you check to see where everything is at? How often can you? How do you catch dips or spikes so you can act? An ounce of prevention, as they say, and knowing is half the battle.

When it comes to selling on Amazon, in-platform advertising (Amazon PPC, or Pay Per Click), has become a virtual requirement for success. In most every case, for most every seller, running Amazon ad campaigns means the difference between being found by shoppers or getting lost somewhere on the bottom shelf at the back of the store.

Sales rank on Amazon has its own term, “Best Seller Rank”, or simply BSR. BSR is what you’ll see used most often. BSR: What Is It? Amazon Best Sellers Rank (BSR), also known as the “Amazon Sales Rank”, is a score which indicates a product’s sales rank on Amazon in a given category.

Continuing with our series covering selling on Amazon and, specifically, how to decide what to sell on Amazon, let’s dive into some of the criteria for finding products. Knowing what to use for your search criteria is step one, and within those criteria you’ll want to use parameters that deliver results.

Prior to 2006, if you wanted to sell online – whether on Amazon or anywhere else – you had to do your own warehousing and fulfillment. No matter the platform. Then came the revolution. The Amazon revolution, that is, and with the launch of Amazon Fulfillment (FBA) in 2006 Amazon made it easy for anyone to ride the wave.

For Amazon sellers, choosing to list in the top Amazon categories gives them a leg up on sales. Certainly sellers can (and do) sell in all categories, but if your business model – and brand image – permits it, choosing products in these best sellers increases your chances of success.