This week we’ve got our third article in the series, The Power Of A Strong Core. This one talks about the Customer Experience. Two new features are covered in Tips & Tricks, and take a look at the Opportunities section; The Amazing Showdown is underway.
Finally, in The World Of Amazon we take a look at the pillars of a successful Amazon strategy.
Have a great week!
MBS IN THE NEWS
Last week we did a piece on our Affiliate program, and it made the news …
THE AMAZING SHOWDOWN
A great series for anyone wanting to learn more about Amazon Sponsored Ads. Learn directly from Amazon Sponsored Ads expert, Cherie Yvette (works with multi-million dollar sellers only). Affectionately known as the Urban Cowgirl, Cherie will walk you step-by-step through all you need to achieve incredible success with Amazon’s sponsored ads.
TIPS & TRICKS
Two this week, and they both have to do with new stuff.
Marketplace Facilitator Tax
Found on your Stats page, this is Amazon’s fees for computing and reporting sales tax in applicable markets. If any fee was assessed it shows here. This metric used to be in the Amazon Service Fees area, put has been pulled out to its own row:
Another new edition. Under Settings > Invoices in your MBS you now have specific fields available when creating and ordering a new invoice:
THE WORLD OF AMAZON
Amazon has 310 million global users, and is predicted to have accounted for a third of all online UK spend in 2017.
Unsurprisingly, statistics like this present a tempting opportunity for ecommerce retailers, with many choosing to operate across third-party marketplaces like Amazon as well as brand sites, and in some cases, even forgoing their own.
But while its dominance is undeniable, selling on Amazon does not always guarantee big success. From fees to loss of control – there are certainly negatives that come with getting involved …
THE POWER OF A STRONG CORE
What’s the difference between “Customer Experience” and “Customer Service”? We explore that in this week’s edition …
A lost dog strays into a jungle. A lion sees the dog from a distance and says with caution, “Hm. This guy looks edible, but I’ve never seen his kind before.”
So the lion creeps up, then rushes toward the dog, in a full charge. The dog sees the lion and starts to panic, but as he’s about to run he notices some bones next to him.
Quickly he gets an idea, and instead stands firm and says loudly, “Mmm! That was some good lion meat!”
Hearing this the lion abruptly stops and turns back, thinking to himself, “This guy is tougher than he looks. I better leave while I can.”
High in the trees a monkey sees all of this. He realizes he can benefit from this situation by telling the lion and getting something in return.
So the monkey proceeds to tell the lion what really happened and the lion says angrily, “Get on my back. We’ll get him together.”
They start rushing back to the dog. The dog sees them, realizes what’s probably happened and starts to panic even more.
But then he gets another idea.
He shouts into the jungle, “Where the hell is that monkey! I told him to bring me another lion an hour ago!”
QUOTE OF THE WEEK
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and, most of all, love of what you are doing.”
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