This week we cover the scheduling function of our Advertising tool under Tips & New Stuff. And in Seller Insight we feature a guide on extending your brand.Also, a reminder:Next Tuesday (Sep 3rd) is our big MBS Webinar.It’s titled Using Your Metrics from Your MBS Account to Grow Your Amazon BizJoin us as we cover:
Understanding your metrics and what they mean.
How to use the data from your metrics to make changes to your business.
How to analyze your changes to see if you are helping your business or hurting it.
Did you know you can Pause and Boost ads, on a schedule, using MBS Advertising?If you’re using the ManageByStats Advertising tool (Advertising in your main menu), you can set schedules for your keywords, if desired. Any keywords with custom schedules will show a highlighted calendar icon:Clicking any icon opens the scheduler for that keyword:
Choose Pause or Boost for any time slot.
Click the time slot to apply the Pause or Boost.
If a Boost, set the amount to adjust (+/-), percentage, or a precise amount at which to set the bid.
Scheduling is just one of the things the MBS Advertising tool does that Amazon doesn’t, along with:
Showing Bid History.
Setting Targets for ACoS (Advertising Cost of Sales)
Automatic Bid Adjustment
along with an easier interface, more intuitive controls, and a full set of features designed to make it easy to oversee and manage your Amazon ads campaigns.Learn more about scheduling and other features in the MBS Knowledge Base:Scheduling Ads With The MBS Advertising ToolIf you’re not yet using MBS Advertising, we offer a free trial where you can check out all features of the tool.Have a look in your MBS under Advertising.
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the business, what you value, what you stand for, and what you’re trying to do.Using the strength of your brand to enter a new market gives you a headstart that new companies can’t match. Understanding how to extend your brand is crucial for engaging markets.Before you launch a new product or adopt a new strategy, you’ll need to think about a few things ...A Guide To Brand Extension
This week, a random selection …Technically, Moses was the first person with a tablet downloading data from the cloud.Friends come and go, like the waves of the ocean, but the true ones stay, like an octopus on your face.A boy asks his father, “Dad, are bugs good to eat?” “That’s disgusting,” the dad replies. “Don’t talk about things like that over dinner.” After dinner the father asks, “Now, son, what did you want to ask me?” “Oh, nothing,” the boy says. “There was a bug in your soup, but now it’s gone.”An elderly couple are in church. The wife leans over and whispers to her husband, “I just let a long, silent fart. What should I do?” The husband replies, “First off, replace the batteries in your hearing aid ...”
QUOTE OF THE WEEK
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