ManageByStats This Week – Issue 1818
“Information for the informed Amazon seller”
ManageByStats This Week covers a selection of industry and Amazon news, along with updates, tips and tricks for ManageByStats.
Welcome to Issue 1818 of ManageByStats This Week. This is a monumental issue, because, well … aren’t all our newsletters monumental?
We hear you smiling. Maybe even laughing, but hopefully not too hard.
More new updates to announce this week. You’ll be seeing more and more incremental improvements to various tools, as we begin to delve into our feature requests and implement more of what you’ve been asking for.
This issue we’ve also got some great insight on outsourcing your day-to-day activities. See the General Interest section.
Have a great week!
MANAGEBYSTATS IN THE NEWS
You may have noticed an update to the Inventory Management section of your ManageByStats. This week we rolled out an update that adds new features, and it made the news …
TIPS & TRICKS
The updated Inventory Management tool (under Products > Inventory Management) adds several options to the existing features. One thing you’ll notice is that you can now select and view desired columns, much like in the Advertising tool:
There are now multiple column options, including additional date range selections for Units Sold and Stock Cover Trailing. Once you have a custom view selection you can use the Views button to save that view for future use.
With the addition of these new options additional features are coming soon, such as the ability to select the stock cover period that’s used to calculate restocks.
WHAT USERS ARE ASKING
“What are the Same SKU options in the Advertising tool?”
One of the Column options in the Advertising module is “Same SKU”:
If you select that option, the ACOS for that column will show the ACOS for that SKU. Note that this may be different from the overall ACOS, which includes all SKUs.
Same SKU only includes orders for the SKU that was being promoted by that campaign/keyword.
Example: Customer clicks on an Ad for a Blue widget, sees that there is are two versions, a Red or a Blue widget, but still buys the Blue widget. Sales of Red widgets are not counted, since it is not the Same SKU you are promoting with this ad.
WHAT USERS ARE SAYING
This week, another sampling of customer feedback …
“THANK YOU!!! You’re the best!!”
“Thank you for the extremely fast and helpful communication and problem-solving. This isn’t something a lot of companies can provide nowadays.”
“That’s a rockin’ good result! Thanks a lot.”
“That is FANTASTIC…. just what the doctor ordered. ;-)”
“I just need to tell you that you are awesome. Thank you so much.”
“THANK YOU – you’re a star – your … customer care is off the charts!”
“Thanks so much for your help with this! And for getting to it so quickly! Great customer service!”
“Thanks so much for your help today. It is wonderful to work with someone as easy to talk to as you.”
“Thank you! You have been so helpful! “
“Great! Thank you very much for all your precious help!”
“You are the kindest (person) I have talked to in a long time. Thank you. You have solved my issue.”
“Thank you so much! You’ve been of great help!”
“Ever since we fixed my email problem – my reviews started growing again – sheesh!!!!”
“Just wanted to say thanks… your feedback helped and I was able to get the seller mails sending to my FBM customers :D”
“Fantastic! Thanks a lot for all your help!”
THE WORLD OF AMAZON
Amazon has been rolling out services to make it easier for merchants to become exporters using the company’s logistics system and its vast network of fulfillment centers.
The more Amazon can lean on third-party sellers, the better for its bottom line. Rather than subsisting on the razor-thin margins that come with buying inventory in bulk from other brands and reselling it, the marketplace lets Amazon make money from fees that it charges for storing and shipping goods and fulfilling orders …
Amazon has continued to shape e-commerce business over the years. This big-box retail giant has made online selling and shopping so lucrative and competitive. Behind the success of every Amazon business is complete hard work from inventory management, shipping and handling returns, to creating marketing campaigns and managing customer feedback. It’s difficult for a seller to run an Amazon business alone if they also assume the roles of accountant, administrator, SEO, marketing specialist, and customer service rep …
A sailor sits down at the bar and orders a drink. He looks to his left and there’s a pirate with a peg leg, hook hand, and eye patch. The sailor asks how the leg was lost.
“A gator ripped off me leg while burying gold in Florida,” says the pirate.
The sailor asks how he lost his hand.
“A shark bit me hand off while I was throwing the gator into the sea,” says the gruff pirate.
Amazed at the pirate’s bravery, the sailor asks how the man lost his eye.
“I got a piece of dirt in it.”
The sailor is shocked. “After all that, you got some dirt in your eye and lost it?”
To which the pirate replies, “Aye! It was me first day with the hook.”
QUOTE OF THE WEEK
“Not everything that counts can be counted. And not everything that’s counted truly counts.”
WE LOVE TO HEAR FROM YOU!
You can reply back directly to this email. Also, if you’d like to comment on ManageByStats in a public forum you can do so here:
We’re looking to build community feedback. If you’d like to help, please do!
All the best,
Your ManageByStats Team
PS….and don’t forget to share ManageByStats with your friends. We do have an affiliate program with an ongoing 25% referral commission…Just 4 referrals will pay for your own access every month…:)
See the Affiliate page under Settings in your ManageByStats.