Hello and welcome. Did you see our free Facebook mini-course offering last week? It’s still running — plus this is the last week to sign up for the free webinar created specially for MBS by Seth Stevens and Shawn Hart, top Amazon sellers. See the Did We Mention Training? section for more info.
Keywords help is at your fingertips in the Tips & Tricks section. We’ve got some helpful info on boosting your click-through rates under Sellers Paradise, a great take on writing SOPs in The Power Of A Strong Core, and more.
Plus you’ll notice we’ve moved our call to arms for feedback right here to the top of the weekly issue. We’d love to get your input.
Have a great week!
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MBS IN THE NEWS
Here’s one we announced through the newsletter, but it’s just made the news. This is a release talking about the notes field in your Keywords tool …
(If you’re not yet using the Keywords tool, you can use it for free up to a certain number of keywords. Check it out in your MBS under the Keywords menu item.)
Getting traffic to your website or landing page is half the battle. Getting that traffic to follow through with the desired action is reaching the finish line.
If your traffic is not interacting with your site in the way you want, those advertising dollars are wasted on potential customers that just “bounce.” Any time spent advertising and driving traffic to a sub-optimal page is practically a waste of money.
The thing is, very, very small changes to your website’s interface and design can completely determine your click-through rate (CTR).
Here are some ways to create better calls to action and increase CTR …
DID WE MENTION TRAINING?
MBS has always been about providing you the tools you need to run your Amazon business. Knowledge, knowing how to run your business, how to make it boom, may be the most important tool, and we’re making it our mission to add focus to training and other things that can help in that area.
Our goal is that you become the best Amazon seller you can be.
FREE Facebook Marketing Mini-Course
Here’s the now-famous course created by the Facebook Ninja himself, Manuel Suarez. Designed so that anyone, any brand, whether big or small, can learn the basics of the Facebook Marketing platform and take their business to the next level, this is one training opportunity you don’t want to miss.
It’s free. Sign-up and get started now.
A Special Webinar For Our Users
We asked our friends, Seth Stevens and Shawn Hart, top Amazon sellers, to put on a webinar covering the methods they’ve used to quickly expand Amazon businesses from ground zero to multi-millions in annual sales in months, not years.
We asked them to do this as a special benefit for you, our users. They did, and now we’ve got a webinar date scheduled.
On this session Seth and Shawn will share exactly how you can Select great products, how to Rank them on Amazon easily, and how to maximize Profitability. You’ll also get some amazing “Product Mining” tips, as well as Supplier and Traffic Hacks. This webinar will give you the insight you need to make your Amazon business boom.
Webinar Date & Time:
Wed, Aug 29, 2018 7:00 PM – 8:00 PM EDT
It’s absolutely free, of course.
TIPS & TRICKS
Knowing how you’re ranking for keywords helps you understanding your product and tailor your marketing.
Note: If you’re not already using the Keywords tool in your ManageByStats you can activate it under the Keywords menu item.
When a keyword is added it’s indexed by the system and displayed with its rank each day. Over time you will begin to build a record of each keyword’s performance.
Graphs provide a good visual gauge of performance over time. Keyword graphs show you how your ranking is changing. When you select a keyword in the left pane you see the graph for that keyword:
You can also select and Zoom on date ranges, see the Rank movement by date, number of reviews, average star rating and BSR info.
With the MBS Keywords tool you can make notes, which will be preserved for that date. Any date with a note is marked by a line on the graph, and if rolled over will display on the graph for that date:
This is a handy tip for keeping track of changes made, and how they impacted the overall trend for that keyword’s rank.
THE WORLD OF AMAZON
Advertising on Amazon continues to be a hot topic, and if you haven’t already it’s time to start paying attention. For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out.
Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business …
THE POWER OF A STRONG CORE
Standard Operating Procedures, or SOPs, are another key element of your business core. Of all the things we’ve talked about so far they’re also the thing that probably gets overlooked the most. Ironically, while most business owners agree SOPs are vital, few actually see that they’re ever created or, if they are created, that they’re maintained. This disconnect is greater than with any other principle.
The next article in our series will help make that connection, and lead you to ways to make SOPs a part of your successful actions …
A husband and wife who work for the circus go to an adoption agency, looking to adopt a child. Immediately the social worker raises doubts about their suitability.
So the couple produce photos of their 50-foot motor home, which is clean and well maintained and equipped with a beautiful nursery.
The social worker is satisfied by this, but then raise concerns about the kind of education a child would receive while in the couple’s care.
The husband puts their mind at ease, saying, “We’ve arranged for a full-time tutor who will teach the child all the usual subjects, along with French, Mandarin, and computer skills.”
That meets their requirements. However, the social worker next expresses concern about a child being raised in a circus environment.
This time the wife explains, “Our nanny is a certified expert in pediatric care, welfare, and diet.”
The social worker is finally satisfied, and asks the couple, “That’s all great, then. Thank you. What age child are you hoping to adopt?”
The husband says, “Doesn’t really matter, as long as the kid fits in the cannon.”
QUOTE OF THE WEEK
“Fate whispers to the warrior, You cannot withstand the storm. The warrior whispers back, I am the storm.”
All the best,
Your ManageByStats Team
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