Hello, and welcome to the show.
This week we tell you about something new for SellerMail in Tips & Tricks. Under Sellers’ Paradise we’ve got some great advice on why and how to get started with social media videos. And under The World Of Amazon we share insight on how to think like a buyer when marketing your products on Amazon.
Also in Sellers’ Paradise this week we’ve got a two-parter. We’ll introduce you to some friends of ours who’ve created a members-only cooperative for eCommerce businesses. It’s another great opportunity for synergy and support, and we’re sharing it with you here. It’s called Empowery, and it might be just what the doctor ordered.
TIPS & TRICKS
We’ve added a new Table to the Statistics section of SellerMail.
The new Statistics Table gives a breakdown of individual statistics for each email:
Set Intervals and group by Days, Weeks or Months. You can also set date ranges and choose to filter by selected shops.
Each email rule appears on its own line, with the number of emails Sent on the top half of the row, the number of Opens on the lower half.
Before the Statistics Table table you needed to open and look at the bottom of each Email Rule to get the stats for that rule:
Then at the bottom of the Rule:
You can still do that, but the Statistics Table now gives you a way to check stats for all Rules at-a-glance.
The new Table also made the news …
Using video as part of your marketing efforts is a no-brainer. And if you’ve already implemented video on your website and in your marketing emails, there’s no reason not to make it a linchpin of your social media strategy.
The advantages of creating social video are ably borne out by the statistics. The next time you’re debating whether to start using video, bear these nuggets in mind …
Do you believe that people working together can accomplish more than one person can do on their own?
What if you had a group of allies, all intent on the same goal?
Welcome to Empowery. The Empowery eCommerce Cooperative is about uniting the power of individual Internet Sellers so that each member can accomplish more.
Empowery members have access to a network of successful business owners on whose expertise they can rely on to help them over business-related speed bumps. In return, your knowledge and experience add valuable authority to the group.
They’re having a 3-day Inaugural Summit in Seattle this May, the 16th thru the 18th.
General Admission: MBS20GA
VIP Admission: VIPMBS20
We’ll be sharing more in the coming newsletters. This is a great opportunity to connect with a network of like-minded entrepreneurs, allowing you to both add to and draw from a stable source of knowledge and power.
THE WORLD OF AMAZON
As Amazon sellers we all have varying degrees of experience with the platform, but no matter our level of knowledge the successful Seller is always looking for more. Things change, sometimes there’s a feature or a way that wasn’t known, a new trick comes to light and so on.
With that in mind we’re sharing this simple run-through of a few of the basics (a 9-minute read), in which you may find some insight you hadn’t considered, or a trick or two to implement.
Amazon traffic is a pool of buyers, ready to purchase, unlike anything else the world has ever seen …
MBS OUT & ABOUT
Last week. The Prosper Show is next week, the 17th thru the 19th.
MBS Discount Code: EXIV838375
Come on out and see us!
IRCE Chicago begins two days after SellerCon, so there’s time to do a little state-hopping and head there from Vegas after SellerCon ends.
Sign up for IRCE here:
SellerCon is the event you don’t want to miss, and it’s happening this June 21st thru the 23rd. Join thousands of Amazon sellers in Las Vegas, Nevada to discover what’s working now on Amazon, what’s changed, and how to build a thriving global brand.
ManageByStats will be in attendance, and we’ve got a very special deal we’re sharing with you here. For more on SellerCon — and to get this special offer — visit the SellerCon site:
PROMO CODE: MBS
A man is staggering through the desert, lost, dying of thirst, when he sees something far off in the distance.
Hoping to find water, he hurries toward ‘the object’ — only to find a little old man at a small stand selling ties.
The lost man croaks, “Do you have water?!”
To which the tie vendor replies, “I have no water. Would you like to buy a tie? They’re only $5.”
The lost guy is beside himself, “I don’t need a fancy tie! I need water!”
“Okay, okay,” says the old tie vendor. “Well, if you continue over that hill to the east for about five miles, there you’ll find a lovely restaurant. It has all the ice cold water you could want.”
Muttering, the lost guy staggers away over the hill. Several hours later he staggers back, almost dead. He falls at the vendor’s stand, gasping.
“They won’t let me in without a tie.”
QUOTE OF THE WEEK
“I never lose. I either win or I learn.”
– Nelson Mandela
To your success,
Your ManageByStats Team
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