FIRST WORD
Welcome to a new week, first day of August and the final sprint into the next season. Notice we remembered to say “season”, for, while we’re headquartered on the east coast of the US, you, our users, are all around the globe. As we prepare to head into fall many of you will be heading into spring.
And, of course, those at the equator aren’t headed for much change at all.
Wherever you are in the world, we salute everything you’re doing to crush it on Amazon, and, as always, we’re happy to be with you on that journey.
Oh, and on that note, check out the Pricing Reduction section of Tips & New Stuff below. We found a way to help you save.
TIPS & NEW STUFF
Pricing Reduction
Big news this week. After making numerous enhancements to our internal systems, specifically in the way we gather keyword rank info, we’ve been able to reduce the cost of our popular Keywords service.
That’s right. We’ve made things more efficient, and we’re passing the savings on to you.
What this means is that, for anyone currently using Keywords Tracker, you’ll notice a reduction in the bill starting your next payment cycle. To see the new rate for your Keywords Tracker subscription, go to Settings > Payments in MBS.
For anyone not yet using the Keywords Tracker, check out this new, reduced pricing. If cost was a deal-breaker before, you’ll find this valuable tool is now more affordable.
Questions? Learn all about the robust ManageByStats Keywords Tracker in the MBS Knowledge Base:
Wordsmith
Wordsmith is the third and final tool in our latest offering, part of a triad of listing tools designed to help you do keyword research, refine the results, and use them to make your listing shine.
The tools are:
- Keyword Scout
- Distiller
- Wordsmith
In the last two issues we reviewed the first two tools, and so in this issue we’ll review the last, Wordsmith. Each tool is covered in depth in the MBS Knowledge Base.
Once you’ve isolated and refined your target keywords it’s time to get them in use in your listing. This is where Wordsmith comes in.
Use Wordsmith to evaluate and optimize your entire listing, including:
- Title
- Bullet Points
- Description
- Search Terms
- Subject Matter
Search these areas for, and find the usage of, the target keywords you’ve identified:
Then craft your listing to make use of the highest-performing keywords, upload the optimized listing to Amazon and watch the impressions, clicks and conversions roll in.
Learn more about using Wordsmith in the Knowledge Base.
SELLER INSIGHT
We’re halfway through 2019, and so this week we thought we’d share some recent-past predictions for the top technology trends of this year. You’re an Amazon seller, which means many of these emerging technologies that might affect you are seen to (or initiated by) Amazon. However, you’re also an entrepreneur. And as an entrepreneur it’s good to be apprised of the trends affecting our industry.
Here are 10 tech predictions from the tail end of 2018, identifying the most major trends to watch for in 2019.
We have to say, whether still coming into their own or already underway, each of these are so far spot-on, and well worth following …
Gartner Top 10 Strategic Technology Trends for 2019
THE WORLD OF AMAZON
The good news continues for Amazon. No matter your thoughts or feelings regarding the retail juggernaut, as a seller on Amazon their success is, in most every case, yours.
Net sales increased 20% to $63.4 billion in the second quarter, compared with $52.9 billion in second quarter 2018.
And Prime Day was once again the largest shopping event in Amazon history, with more than one million deals exclusively for Prime members. Over the two days of Prime Day, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined …
Amazon Announces Second Quarter Sales up 20%
HUMOR
A Game Warden is walking along the beach one morning when he spots a man with a bucket of lobsters. The Warden hurries up to the man, flashes his badge and says, “You’re in big trouble, buddy. Poaching lobsters is a serious offense.”
The man answers, “You’ve got it all wrong, Warden. These lobsters are my pets! Every morning I take them out for some exercise. I let them swim around in the ocean for a few minutes and then whistle them back in.”
The Warden looks at the man skeptically and says, “Okay then, prove it.”
The man proceeds to throw the lobsters into the ocean, and both he and the Warden stand there waiting.
After a couple minutes the Warden looks at the man and says, “That’s long enough. Now, whistle your lobsters back in.”
The man turns to the Warden and says, “Lobsters? What lobsters?”
QUOTE OF THE WEEK
“Not all treasure is silver and gold, mate!”
– Captain Jack Sparrow
To your success,
Your ManageByStats Team
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