MBS In The News
Last week …
Hello & Welcome
Welcome to this week’s issue. To kick things off, we’re doing a holiday survey and we need your help.
We have a 3-question survey, takes about 90 seconds (no joke), and you’ll be entered to win a $50 Amazon Gift Card.
Do you have your MBS Chrome Extension yet?
If you haven’t grabbed yours, be sure to gift yourself this holiday season. See Tips & New Stuff for how to get it.
Also in Tips & New Stuff, learn how to optimize your listings the easy way. We’ve got a primer on our Catapult tools, including Wordsmith, which is the listing optimization tool you need to make your listings really convert.
In The World of Amazon we look at the new one-click review system, and in Seller Insight we share an interesting way to drive more organic traffic to your site.
The holiday shopping season is at peak boil. Hope you’ve been kicking butt so far, and that many more gains are coming your way.
To your success.
TIPS & NEW STUFF
Optimize Your Listings (The Easy Way)
Product listings are the online salesmen for your products. You create each listing, and it then goes to work for you, pitching and selling your product. How much thought you put into it determines how good (or bad) a salesman it is.
Making a listing that shines takes work. Creating the listing is the first step, tweaking it and testing it to achieve the best possible results comes next. Your ManageByStats has a suite of tools designed to help you do both.
The tools are included with your MBS, and you can start using them at any time.
With Catapult get help:
- Discovering winning keywords.
- Tracking keyword performance.
- Applying keywords to optimize and tweak your listing.
In addition to tools to help you find the hot, new products to sell. And it’s all right in your ManageByStats.
Click the image to learn more about these tools, in a video featuring our CEO himself, Philip Jepsen.
Gift Yourself This Holiday Season
Tis the season, and does ManageByStats have a treat for you. It’s the MBS Chrome Extension, and if you don’t have it yet, you gotta get it. It’s free, it’s super simple, and it’s super helpful. A perfect gift to yourself this holiday season.
The Extension runs in the background, and helps you do things you couldn’t without it.
- Update graph data
- Update order & transaction data
- Update reviews & feedback
- Download missing products
If you haven’t already, we recommend you get it for your Chrome browser. It’s easily added as a Chrome extension.
The Extension is a one-click install, and takes just seconds to get:
“How to Get More Organic Traffic Without Doing Any SEO”. That title says it all.
Check out this article with an interesting (and clever) way to get traffic …
THE WORLD OF AMAZON
In September, Amazon expanded product reviews by allowing shoppers to leave a star rating without a written review. The overall star rating now includes feedback from customers who simply rated the product as well as the traditional reviews with text, images, or video.
The new rating system is meant to encourage shoppers to share their opinion about the product, even if they don’t want to write a review. Previously a review title and written review were required fields. Now it takes a single click. The new system has increased the number of ratings a product receives because leaving a rating is substantially faster and more straightforward than writing a full review …
Full disclosure, the guy who put this joke in here is from the American South, born and raised, and he did find this funny.
In a small Southern town, there was a “Nativity Scene” that showed great skill and talent had gone into creating it. One small feature bothered a viewer from out of town. The three wise men were wearing firemen’s helmets.
Totally unable to come up with a reason or explanation, he left. At a store on the edge of town, he asked the lady behind the counter about the helmets. She looked at him like he was dumber than dirt and said, “You darn Yankees never do read the Bible!”
The man assured her that he did, but simply couldn’t recall anything about firemen in the Bible. She jerked her Bible from behind the counter and ruffled through some pages and finally jabbed her finger at a passage.
“See, it says right here,” she said. “ ‘The three wise men came from afar.’ ”
QUOTE OF THE WEEK
“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.”
– J. K. Rowling
To your success,
Your ManageByStats Team
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