FIRST WORD
MBS In The News
This week …
Launch Tracker Tool From ManageByStats Released In Beta
Hello & Welcome
Know what time it is? Time to enter and win a $50 Amazon gift card.
That’s right, the moment you’ve been waiting for; this month’s 3-question survey is here. Hot out of the oven, it’s waiting on you now. Sources say it takes about 2 minutes to complete (on average), and when you do the survey you’re entered to win a $50 card.
A pretty sweet deal, we think.
The April survey is ready for you:
April MBS Survey — Enter To Win
As always, thanks for taking a moment to weigh in with your responses. These surveys help us tremendously with our planning and new features, and we appreciate your willingness to help.
Now on with the show.
In this week’s issue we’ve got the next in our series of tips on what to do in a downturn. Check it out in Tips & New Stuff. Under Seller Insight we take a look at how to keep orders shipping during a global pandemic. And in The World of Amazon we talk about a new feature for Sponsored Display — and bequeath you a reminder about the amazing advertising tool waiting for you in your ManageByStats.
Have a good week.
TIPS & NEW STUFF
This week we’ve got another tip in our series on things to do in a downturn. We may be seeing the light at the end of the tunnel, and it’s a great time to keep prepping for the return to normal business.
Want another great thing you can do during this time?
Go crazy with your social media marketing.
Times like this are great for getting creative with your marketing and branding.
Things like:
- How-To videos.
- And though videos are the best content for consumption at a time like this, posts and pics are great too.
- Just-for-Fun videos and posts. Always a great way to connect and build rapport with your customers.
- Topical content. What’s something they’d want to hear about?
- Human Interest. Especially at a time like this, your customers would love to hear directly from you. How are you holding up? What steps are you taking? What advice might you give?
Not only is it a great time to market your products, it’s an even better time to market you. Your brand.
Despite social distancing the world is closer right now than it’s ever been. We’re all going through the same thing, and as a result we’re forging new bonds and strengthening existing ones.
Take this opportunity to really connect with your people.
When things are better, they’ll remember that you did.
SELLER INSIGHT
How do you keep orders shipping during a global pandemic, possibly amid shelter-in-place orders from the government?
Check out this podcast that dives into how to navigate the complexities of ensuring your products get out the door in a COVID-19 world …
How to Keep Orders Shipping Despite a Pandemic
THE WORLD OF AMAZON
Amazon on (last) Thursday introduced a targeting feature in Sponsored Display for U.S. sellers. The feature, available via Seller Central, aims to promote the discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace.
The option turns the retargeting tool into what some might refer to as a cross-category discovery tool …
Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
And did you know you can make more sales and profit on your Amazon Sponsored Ads with features not available in Seller Central?
If you’re not using it already, in your ManageByStats is a comprehensive ads campaign tool. Advertising Manager.
Set targets, pause and boost campaigns automatically, see bid history and more. Run — and boom — your PPC campaigns using the Advertising Manager from ManageByStats.
Click the Advertising menu in your MBS to learn more.
HUMOR
Two engineers were standing at the base of a flagpole, looking at its top. A woman walked by and asked what they were doing.
“We’re supposed to find the height of this flagpole,” said Sven, “but we don’t have a ladder.”
The woman took a wrench from her purse, loosened a couple of bolts, and laid the pole down on the ground.
Then she took a tape measure from her handbag, took a measurement and announced, “Twenty-one feet, six inches,” and walked away.
One engineer shook his head and laughed, “Typical woman! We ask for the height and she gives us the length!”
QUOTE OF THE WEEK
“Some people dream of success, while other people get up every morning and make it happen.”
– Wayne Huizenga
To your success,
Your ManageByStats Team
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