FIRST WORD
This Week’s Lineup
- A Hot Tip On Advertising Cost Of Total Sales
- Crafting High-Converting Email Copy
- Where Will Amazon Be In 10 Years?
- MBS In The News
- Humor & Quote
Hello & Welcome
Delays at Amazon are dropping and shipping times are returning to normal after weeks of slowdowns. Around the world things are beginning to get back to normal, the future is looking brighter, and we certainly hope this bodes well for a strong ending to Q2 — and an even stronger push into Q3.
It’s still quite possible, even likely, we entrepreneurs can and will come out of this with an even greater prospect for the future.
Let’s keep focusing on the positive, and look ahead to making this another great week.
TIPS & NEW STUFF
Hot Tip: Did you know there’s a column in your ManageByStats for Advertising Cost of Total Sales (ACOTS)?
Sometimes called Total ACOS, or Real ACOS, this is the ratio of your advertising spend to your total sales — both organic and PPC.
This is different from ACOS (Advertising Cost of Sales), and equally important.
ACOS takes your Advertising Spend and compares it with the sales specifically from your advertising spend, not including organic sales. ACOTS includes organic sales, taking all sales into account.
Knowing both (ACOS & ACOTS) is vital to evaluating the performance of your Amazon business. For ACOTS a range of 7% or lower, in most cases, would be considered excellent. 10% is OK if you’re going for growth. 15% would likely be the highest you’d want this to be for any extended period, unless your strategy consists of spending more of your profits on ranking efforts.
As always MBS makes it easy to see all your sales and profit info, sorted the way you want, in order to give you the precise oversight you need to win on Amazon.
SELLER INSIGHT
Email might seem like an archaic medium. And when you compare it to other digital marketing/communication channels like social media, blogging, and SMS, it certainly is. But don’t let the established nature of email make you think it’s no longer relevant. Email is as valuable as it’s ever been — and will continue to be for some time …
How To Craft Powerful, High-Converting Email Copy
THE WORLD OF AMAZON
Amazon has had an epic run since its founding. The business has grown from a small online bookseller in 1995 to “the everything store” it is today with an astounding $296 billion of revenue over the last 12 months.
As a result of that growth, the company’s stock has been on a jaw-dropping tear. Amazon went public on May 15, 1997 at $18 per share, but it has split its stock three different times since then, such that the “split-adjusted” IPO price was $1.50 per share. The stock trades at $2,380 per share as of this writing — that’s a gain of 1,587 times its split-adjusted IPO price, and would have turned $1,000 into $1,586,667.
But Amazon is still just getting started. As founder and CEO Jeff Bezos likes to say, “it’s still day one” at Amazon.
So where will the company be in 10 years?
Where Will Amazon.com Be In 10 Years?
MBS In The News
This week …
ManageByStats Lets Users Easily See Amazon Total Cost Of Ads Sales
HUMOR
A man went to visit a friend and was amazed to find him playing chess with his dog. The man watched the game in astonishment for a while.
“I can hardly believe my eyes!” he said. “That’s the smartest dog I’ve ever seen.”
“He’s not so smart,” the friend replied. “I’ve beaten him three games out of five.”
QUOTE OF THE WEEK
“The only place success comes before work is in the dictionary.”
– Vince Lombardi
To your success,
Your ManageByStats Team
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