When you sell products via Amazon, you can be confronted with a few headaches when it comes to extracting and collating certain information relating to your sales. The biggest headache can be in obtaining details about your buyers and putting it into a format that’s easy to analyze. Some information is actually there in your Amazon account and stats, but not necessarily laid out in a way that will benefit your strategic marketing.
If you’re a Fulfillment by Amazon (FBA) seller, Amazon likes to retain control of buyer data, which is understandable because Amazon is facilitating your sales instead of letting you deal directly. It’s a condition of using the service.
But the result is that it can be difficult for you as a seller to pull together all the data you need for analyzing buying trends and demographics.
The good news is that Amazon seller software is available that makes the process of buyer analysis and management simple. This will free up time that you can devote more profitably to managing your business.
Why You Need Buyer Data
Without a true picture of the profile of your market, you’re working in the dark. You really need information about every buyer, including contact details and geographical location.
Locations may highlight a demand for a certain product, which can enable you to focus your advertising efforts in those regions. For example, targeting that audience with local marketing on Facebook and on Google. As for contact information, having it can be very helpful when sending follow up emails (through Amazon’s seller-buyer communication system) and dealing with feedback and/or returns.
Analyzing buyer data will give you an accurate picture of where you need to concentrate your marketing efforts. With this information, you can plan your strategies and campaigns more effectively. You’re likely to see a marked increase in sales as a result, with a much better return on your marketing investment.
Amazon Seller Software Tools
A cloud-based seller tool solution called ManageByStats makes it easy for you to keep track of your Amazon business by assembling complete buyer data and putting it into a usable format. It places the information into graphs for easy presentation and consumption. You can use the software to organize customer info, analyze demographics, and target customers based on what they have bought in the past (via Amazon) based on what they have bought in the past. ManageByStats gives you access to a fully searchable customer database, including phone numbers, email addresses and locations. Search filters can be employed to generate reports, filtering by brand, product line, SKU or ASIN.
The program can help you analyze sales by region or product line. You have the ability to merge orders with customer data, which allows you to see all orders from a particular buyer over a specified time period. It can also rank your buyers by the number of purchases and enable you to pinpoint your repeat buyers.
If someone wants a refund, an accompanying software solution called SellerMailTM can automatically generate an email through Amazon’s communications hub to check in with the customer, offer help, etc. It essentially provides a way to provide extra customer service and see if there is anything you can do to make it up to the customer.
This is all powerful information that you can use to increase your sales. You can identify regions where specific marketing campaigns have worked best and intensify your efforts there. Furthermore, you can identify repeat buyers and reward their loyalty with discounts or promotion codes.
To put it simply, information is power. You need the clear and understandable customer information that can be provided by a leading Amazon seller software solution. Then it all comes down to this: Once you have that information, what can you do with it?
The sky’s the limit!
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