ManageByStats This Week – Issue 1815
“Information for the informed Amazon seller”
ManageByStats This Week covers a selection of industry and Amazon news, along with updates, tips and tricks for ManageByStats.
We were at another trade show this week, and this one was extra special. It was SellerCon, hosted by our partners Amazing.com; a 4-day extravaganza in sunny Orlando, Florida. See more in our In The News section.
We have a bit of an Advertising theme this issue, in Tips & Tricks and The World Of Amazon. Also, it’s tax season, so we’ve got a great article from our friends at Tax Jar under General Interest.
Spring is here. Have a great weekend!
MANAGEBYSTATS IN THE NEWS
It was great getting to meet so many of you at SellerCon. Several of the MBS team were on hand at the ManageByStats booth, which was up at the Con for the entire 4-day weekend …
TIPS & TRICKS
Did you know you can set a Target ACoS in the Advertising module of your ManageByStats? Well you can. And yes, if you haven’t already figured out the acronym for that, we’re calling it:
Fun, right? Also super helpful. With TACOS you can specify what you’d like your ACoS (Advertising Cost of Sales) to be, and the system will track that for you so you can see how you’re doing and easily monitor progress.
Starting off you may want to have the TACOS be your Profit Margin %, which would mean you’re aiming to break even on your ads (spending all profit on advertising).
Or, set your Target ACoS to be less than your Profit Margin if you’re aiming to make a profit on your Ads.
If you’re aiming to be aggressive and spend any profit for ranking purposes, set your Target ACoS above your Profit Margin. If you set TACOS to be the same as your profit margin on the product, the TACOS Gain/Loss column will show the approximate profit or loss on this on this Campaign/AdGroup/Keyword.
Using the “Columns” button in your Advertising module:
choose the TACOS column for the Performance section, then select TACOS Gain/Loss for the desired AS (Attributed Sales) section. You will then see the profit or loss based on your target:
If you’re not yet using the Advertising module, check it out in your ManageByStats by clicking on it in the main menu:
WHAT USERS ARE ASKING
“Why are the Quantity Ordered numbers sometimes different than Quantity Paid For?”
This one comes up, and is worth repeating. We’ll answer here, but this question, along with other key info, is given on a single FAQ page. When you have a few minutes take a look at some of the Q&A there. You may even experience some world-shifting enlightenment!
The reason these two Quantities differ has to do with the fact that on the Stats page, all the data is financial. This means that only orders and transactions that are settled (finalized, paid for) are counted. Amazon does not provide the detailed finance data on Pending transactions.
On the Graphs page, we actually have two graphs for orders – one graph for Quantity Ordered, and another for Quantity Paid For.
Quantity Ordered shows the number of items ordered for that day/week/month etc. This includes Pending orders, like Amazon’s number.
Quantity Paid For shows the number of items paid for that day/week/month etc. This can include orders actually placed that day (or several days) before, and does not include any pending orders. So, this stat matches the financials for the day, but will not generally match Amazon’s number of orders placed that day. The entire difference lies in the difference between when an order is placed and when it is paid for.
WHAT USERS ARE SAYING
“(Our) Customer Service loves it (MBS) because if a customer doesn’t provide their order ID, you can search their name and find it in MBS. Financial Management loves MBS because they can export the inventory and import it easily into their accounting programs. Manage by stats pulls the info you need for every division of your business automatically and stores it all in one convenient place-we love it.”
THE WORLD OF AMAZON
Amazon is coming on strong in advertising. Alex DeGroote, a media analyst at Cenkos Securities, estimates that North America’s advertising market represents about 40 percent of the global total or around $200 billion currently. He said Amazon is about $3 billion of this now, amounting to around a 1.5 percent market share. Given the growth DeGroote is expecting by 2020, Amazon could soon have an $8 billion share in North America, and globally that would equate to $20 billion …
Expect Amazon Sponsored Ads to factor into your sales performance more and more. If you haven’t already, take a look at the Advertising tab in your ManageByStats to see how we can help you oversee and get the most from your PPC strategies.
Sales tax is one of the more mysterious aspects of being an online seller. It’s not intuitive, it isn’t fun and worst of all – it isn’t profitable! However, handling sales tax is a necessary administrative chore, and in the following article we’ll detail how to quickly and easily comply with sales tax in your eCommerce business …
Here are some funny responses from kids about the Bible’s Old and New Testament. These statements have not been edited, and misspellings have been left in. Enjoy.
- Adam and Eve were created from an apple tree. Noah’s wife was joan of ark. Noah built and ark and the animals came on in pears.
- The first Commandments was when Eve told Adam to eat the apple.
- The Seventh Commandment is Thou Shalt Not Admit Adultery.
- The Jews were a proud people and throughout history they had trouble with unsympathetic genitals.
- Moses died before he ever reached Canada then Joshua led the Hebrews in the battle of Geritol.
- The greatest miricle in the bible is when Joshua told his son to stand still and he obeyed him.
- David was a Hebrew king who was skilled at playing the liar. He fought the Finkelsteins, a race of people who lived in Biblical times.
- Solomon, one of David’s sons, had 300 wives and 700 porcupines.
- When Mary heard she was the mother of Jesus, she sang the Magna Carta.
- Jesus was born because Mary had an immaculate contraption.
- St. Paul cavorted to Christianity, he preached Holy Acrimony which is another name for marraige.
- Christians have only one spouse. This is called monotony.
QUOTE OF THE WEEK
“It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you have failed by default.”
– J.K. Rowling
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Your ManageByStats Team
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