FIRST WORD
This Week’s Lineup
- PPC AI Management
- How To Trend On YouTube
- The World Of Amazon
- MBS In The News
- Humor & Quote
Hello & Welcome
MBS is forging deeper into the world of consulting.
Our goal with our software tools has always been to provide resources and help to Amazon sellers, so they can more easily run — and expand — their Amazon business, and we’re bridging that into the addition of consulting services designed to take that to the next level.
Stay tuned as more offerings are rolled out, and check out our latest — PPC AI Management — in this week’s Tips & New Stuff.
Have a great week!
TIPS & NEW STUFF
We’re rolling out the next addition to our expanding Consulting suite, another great offering to help with your Amazon PPC:
PPC Logic
PPC Logic is a PPC AI Management service. It pairs PPC-specific AI (Artificial Intelligence) with advertising experts to deliver a custom Amazon PPC experience. PPC Logic does the heavy lifting in running, operating and managing the complexities of your PPC advertising, while you focus on building and operating your Amazon business.
Things like:
EXPLORATION: Our advanced AI algorithms explore all possible ASIN/search query pairs of your product’s landscape, in a fully controlled manner.
PREDICTION: Machine learning predicts and executes appropriate conversion for each ASIN/keyword pair daily.
COMPETITION: Machine learning adapts daily each ASIN/query’s bid to the strength of the competition.
PILOTING: Technology computes in real time a feedback loop that adjusts each bid to your advertising performance goals (your ACoS — Advertising Cost of Sale — target).
TARGET & CAMPAIGN SETTING: We work with you to set your sales and awareness goals (ie. target ACoS) to get the right strategy in place for your brand.
KEYWORD SELECTION & CAMPAIGN STRUCTURE: Our AI is fully integrated with Amazon’s data, so it automatically provides all the keywords required for live campaigns. Then, the PPC Logic’s intra-day automation calibrates bids and generates new Keywords to reach your targets.
ADVANCED PRODUCT TARGETING: The PPC Logic’s algorithm automatically dials up advertising efforts on prioritized products. It can also buy ad placements near competitive products, fueling growth and expansion.
It’s in your ManageByStats, under “Consulting”.
If you’re looking for a highly effective system that’s already achieved spectacular results, check out PPC Logic today.
SELLER INSIGHT
The beautiful thing about the internet is that there’s both a lot of trash and a lot of treasure. But what does it take to truly trend?
To find out, The Hustle asked Ammar Alyousfi, a data scientist in the United Arab Emirates who analyzed all 70k+ of YouTube’s 2019 trending videos in the US.
Ammar discovered some interesting trends, and tactics that could help your video trend, such as:
- Include the current year and the words “video,” “vs,” “game,” “new,” “highlights,” and “first” in your title.
- Title length should hit between 36 and 64 characters.
- Use tags in your video. Almost all trending videos have tags.
- Show a person in the video thumbnail.
For more read here …
Data Scientist Analyzes 70K+ YouTube Trending Videos
THE WORLD OF AMAZON
Amazon will start publicly listing the names and addresses of US-based third-party sellers on its Marketplace platform as a measure to fight counterfeiters, according to a report from Business Insider.
The change was announced in a note sent to sellers on Wednesday, and the change goes into effect on September 1st …
Amazon Will Start Listing Seller Names And Addresses
MBS In The News
This week …
New PPC AI Management Service Offered By ManageByStats
HUMOR
A group of kindergartners were trying to become accustomed to the First Grade.
The biggest hurdle they faced was that the teacher insisted on no baby talk.
“You need to use ‘big people’ words,” she’d always remind them. She asked Chris what he had done over the weekend.
“I went to visit my Nana.”
“No, you went to visit your Grandmother. Use big-people words!” She then asked Mitchell what he had done.
“I took a ride on a choo-choo.”
She said: “No, you took a ride on a train. Use big-people words”. She then asked Bobby what he had done.
“I read a book,” he replied.
“That’s wonderful!” the teacher said. “What book did you read?”
Bobby thought about it, then puffed out his little chest with great pride and said: “Winnie the Sh*t”.
QUOTE OF THE WEEK
“You must do the things you think you cannot do.”
– Eleanor Roosevelt
To your success,
Your ManageByStats Team
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