Choosing the right KPIs, or Key Performance Indicators, to manage your Amazon FBA business is an important decision, ideally one that would be done in the early phases of your initial business launch. As with most best practices, however, it’s never too late. KPIs give you quick, insightful info into…

Intuitively we know Marketing, Branding and Sales are different things, but what’s the distinction? Each has a purpose, distinct from, but complementary to, the other. We use: Branding Marketing Sales in our business operations every day. In truth you use them in your day-to-day life as well, but here we…

Most anything on the web these days needs to present as well or better on small screens (mobile) as it does on large (computers, laptops). We’re past the days where developing for mobile was an afterthought, or only for the most advanced sites. In fact, that’s most decidedly been inverted.…