Keywords are the fuel for your Amazon SEO fire
Tech stuff can be scary. Even if you like burning the late-night oil slinging 0’s and 1’s on binary code and hammering out HTML, it just takes a single typo in the code to ruin your day. Luckily, you won’t have to worry about any of that for the rest of this article, or during your successful Amazon selling career. What you will find here are tips for discovering the right Amazon keywords for your products and how you can easily add them to your Amazon product listings to help accelerate sales.
How To Get Found on AmazonAmazon is its own search engine, just like Google, Yahoo, and YouTube. This means the same types of SEO (search engine optimization) guidelines apply to your Amazon keywords and product listings just as they do to anything on the internet. You need the right keywords in the right places so that the Amazon algorithm can find your product and put it in front of potential buyers when they type in search terms. But, you can’t just cram a bunch of keywords on a page and hope you get the top spot. You see, Amazon has the reputation of being a buyer-friendly shopping platform and they won’t sacrifice their good name for your sale. So to get found on Amazon and enjoy a nice long and profitable selling relationship with them you’ll want to optimize your product listing the right way by using your keywords throughout the whole listing.We’re going to keep the focus of this article on gathering keywords and using them but, if you’d like more information on Amazon product listing optimization you can read our article on that here.
Where To find amazon keywordsThe good news is keywords are everywhere -- the bad news is that keywords are everywhere.One of the easiest ways to discover keywords to use in your product listings is to do your best Sherlock Holmes and find them in the Amazon product listings of similar products. You’ll want to look up top-selling products and compare the words used in top-sellers to the words you’re using.Yes, this takes a long time to do manually!But, you know we wouldn’t leave you without solutions for this, right?Inside of ManageByStats, you’ll find a tool called Keyword Scout. Instead of wasting your life manually creating spreadsheets trying to compare and find the best keywords used by the top-sellers we’ve automated the whole process for you. Grab the ASIN from top-selling product and simply plug it into the keyword scout and the tool will hand you all the best keywords on a silver platter. Now that you have your keywords you need to sprinkle them throughout your product listing in logical places.
Adding Keywords To Your Amazon Product ListingWe mentioned earlier that you can’t just cram keywords into your listing and expect it to work because Amazon wants to protect its reputation. This means you want to write your listings and descriptions in a way that is pleasing to people. You can read more about writing product descriptions that sell here. The basic idea is to write your description in a way that solves problems and answers questions that your potential buyers have. Once you have your initial product listing written and launched you’ll want to monitor its effectiveness for selling your product. Many times you’ll need to tweak your product listing for greater effectiveness once it’s live. Which is totally normal for Amazon sellers not using the ManageByStats tools.However, if you want to save yourself a bunch of headaches due to rewriting your product listings over and over you could use our Wordsmith tool before you make your listing live. Or if you need to update the listing because the sales velocity dropped the Wordsmith tool makes the process very simple. But, let me warn you.You should only use our Wordsmith tool if you want to optimize your Amazon listing by adding high-value keywords to your title, bullet points, and description to get the best Amazon SEO possible.Let me give you a short overview of how this works.You can load a product listing into Wordsmith and then import a list of keywords. When you do that, Wordsmith will show you which keywords you are already using and which keywords you’re missing. This way you can easily write additional, appropriate, lines in your descriptions, bullet points, or Titles. Pretty cool, right?This should give you a good baseline for understanding how to get found on Amazon, where to find Amazon keywords, and how to add keywords to your product listings in an appropriate way. May you have a long and profitable pro-selling career on Amazon and know that we are always here to make your journey easier. Your ManageByStats Team