Your Amazon product descriptions might not seem like a huge deal, but they can make or break your sales. Sure, you’ve got a great product and that speaks for itself, right? Wrong. The way you describe your item makes all the difference. There is a ton of competition on Amazon,…

What does it take to become an Amazon Seller?  There are over 2 million Amazon Sellers on the platform, most of them selling on Amazon under a private label.  It's no surprise, then, that once you start selling on Amazon you’ll find yourself with plenty of company. But what does…

    There are no shortcuts for overcoming inertia.  Energy and effort are what do it. Good strategies, the right tools, best practices, bright ideas and hard work feed the machine.  Knowing where to apply this energy might be considered the only “trick” to achieving results, and it’s really no…

  Standard Operating Procedures (SOPs) define the actions of your business, and can cover the most basic actions all the way to the most comprehensive.  Ironically, while most business owners agree SOPs are vital, few actually see that they’re ever created or, if they are created, that they’re maintained. This…

  In the same way the EKG or the medical monitor at the doctor’s office reports your health and physical condition, so too do business statistics keep you in the know as to the health of your Amazon business. In many ways statistics are the medical monitors and EKGs of…

  Often shortened to the initials CRM, Customer Relationship Management has been a buzzword in the business world for decades.  In most cases CRM refers to a framework for managing your customers, specifically some sort of software solution. But what about the actual customer relationships?  Can CRM be a strategy?…

  Not to suggest "Customer Experience" and "Customer Service" would be pitted against each other; they aren’t, necessarily, but we’re going to take a look at a matter of scope and, above all, standards.  Embracing the whole of the customer experience means not just service and support, but all facets…

What does philosophy have to do with business?  How important is it to have your business philosophy worked out? A company's philosophy is a representation of its core values, which in turn guides each aspect of the business, and generally informs decisions at every level.  A good philosophy aligns with…