If you’re an average Amazon seller, you are paying Amazon for sponsored ads and competing with other sellers for expensive keywords on Amazon. But if you’re a savvy seller, you know that using Google Ads to find customers searching for your products on Google and bring them directly to your…

Your Amazon business is humming day and night. Lots of information is available to tell you how it’s doing, but how often do you check to see where everything is at? How often can you? How do you catch dips or spikes so you can act? An ounce of prevention,…

When it comes to selling on Amazon, in-platform advertising (Amazon PPC, or Pay Per Click), has become a virtual requirement for success. In most every case, for most every seller, running Amazon ad campaigns means the difference between being found by shoppers or getting lost somewhere on the bottom shelf…

Sales rank on Amazon has its own term, “Best Seller Rank”, or simply BSR. BSR is what you’ll see used most often. BSR: What Is It? Amazon Best Sellers Rank (BSR), also known as the “Amazon Sales Rank”, is a score which indicates a product’s sales rank on Amazon in…

Continuing with our series covering selling on Amazon and, specifically, how to decide what to sell on Amazon, let’s dive into some of the criteria for finding products. Knowing what to use for your search criteria is step one, and within those criteria you’ll want to use parameters that deliver…

For Amazon sellers, choosing to list in the top Amazon categories gives them a leg up on sales. Certainly sellers can (and do) sell in all categories, but if your business model – and brand image – permits it, choosing products in these best sellers increases your chances of success.…