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AMAZON HEADLINE SEARCH ADS

At long last.  Amazon Headline Search Ads have been rolled out for anyone with Brand Registry, and it’s a pretty big deal.  Until now the only way to get Headline Search Ads was if you were an Amazon Vendor.  Most Amazon sellers private label; that is, they sell a product…
Morgan
15/08/2017
Amazon NewsAmazon Training

A FEW THOUGHTS ON THE AMAZON EXCLUSIVES PROGRAM

Amazon Exclusives is a program offered by Amazon that lets sellers partner directly with Amazon to get added exposure and support for their brand, while agreeing to sell exclusively through the retail giant.  You may have heard of Exclusives.  One of our staff recently joined, and we’ve been talking to…
Morgan
10/07/2017
Amazon NewsAmazon Training

WHY USE ENHANCED BRAND CONTENT?

Recently Amazon began offering a new feature they’re calling Enhanced Brand Content (EBC).  You may have heard of this.  The new feature allows brand owners to enhance the product descriptions of their Brand Registered ASINs using pre-defined layout templates, pictures and formatted text.  In essence EBC gives smaller brand owners…
Morgan
09/05/2017
Amazon NewsAmazon Training

Amazon Brand Registry – An Update For Sellers.

By: Robert Segall   Amazon is taking even further action in its fight against counterfeiters and intellectual property violations. In March, the e-commerce giant announced that they will be expanding the Amazon Brand Registry program and implementing new tools to help sellers protect their brands and rights. Although Brand Registry…
Morgan
12/04/2017
Amazon Training

HOW TO HANDLE THE NEW AMAZON OPT-OUT MESSAGES

Note: The following applies mostly to users of ManageByStats' SellerMail(TM) and SellerBlast(TM) tools. Recently Amazon began allowing buyers to electively "... opt out of receiving unsolicited messages from sellers."  Such opt-outs are not directed at any particular seller, and are not directed specifically at you.  What this new message means…
Morgan
30/03/2017
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