David McDaniel

  Often shortened to the initials CRM, Customer Relationship Management has been a buzzword in the business world for decades.  In most cases CRM refers to a framework for managing your customers, specifically some sort of software solution. But what about the actual customer relationships?  Can CRM be a strategy?…

  Not to suggest "Customer Experience" and "Customer Service" would be pitted against each other; they aren’t, necessarily, but we’re going to take a look at a matter of scope and, above all, standards.  Embracing the whole of the customer experience means not just service and support, but all facets…

What does philosophy have to do with business?  How important is it to have your business philosophy worked out? A company's philosophy is a representation of its core values, which in turn guides each aspect of the business, and generally informs decisions at every level.  A good philosophy aligns with…

The Power of Branding Branding is in the limelight.  You might call it the current trend, though branding can’t really be considered a trend, so it’s probably more correct to say Amazon sellers are taking an increasingly brand-view approach to their business. Conventional wisdom for Amazon sellers, in the past,…