Amazon Training

A well-written product description can have a huge impact on sales. Any online purchase starts by getting the potential buyer to your product listing. That’s Objective One. From there you need the potential buyer to convert to a sale. That’s where your product descriptions come in. Good Product Descriptions =…

Searching for the right product to sell on Amazon? There are a few ways to approach this often daunting task. If you’re a brand owner, selling a certain type of product, you may already have an idea what you want to add to your catalog next -- or you most…

Selling on Amazon isn’t the walk in the park it used to be. There’s little doubt of that. Which means one could ask the question, is it still possible for a newbie to be successful? As we head into 2020, the Amazon gold rush has waned and, much like San…

Shouldn’t everyone? Shouldn’t everyone you send an email to want to read it? In an ideal Email Marketing world, that would be the case. The reality is, it’s a numbers game. An open rate of 30% is considered pretty dang good, from a marketing perspective. If a third of the…

Ever wonder what it takes to be an entrepreneur? Truth is, everyone has the entrepreneurial spirit. We’re all entrepreneurs at heart; the execution of that drive usually just comes down to scale. How far do you take it? Do you run a weekend garage sale for extra cash? Sell some…

Amazon built and expanded a massive sandbox, invited anyone to come play and, remarkably, in 2006 made it so easy anyone could do it. FBA (Fulfilment By Amazon) was the first such market of that scale, and with its introduction Amazon made it easier than ever for third party sellers…

Amazon is the largest online retailer, generating revenue of more than USD 230 billion in 2018. This is a remarkable statistic, which shows the enormous growth of this E-commerce site -- and the potential available to Amazon Sellers. The best part about Amazon is that it always encourages newcomers into…

There are only so many factors you control when it comes to optimizing your Amazon product listing to drive traffic. The listing format is standard, the allowed fields and specs are fixed, and you have a very definite framework within which to work. Good news is, everyone else is playing…