Not to suggest "Customer Experience" and "Customer Service" would be pitted against each other; they aren’t, necessarily, but we’re going to take a look at a matter of scope and, above all, standards.  Embracing the whole of the customer experience means not just service and support, but all facets…

What does philosophy have to do with business?  How important is it to have your business philosophy worked out? A company's philosophy is a representation of its core values, which in turn guides each aspect of the business, and generally informs decisions at every level.  A good philosophy aligns with…

The Power of Branding Branding is in the limelight.  You might call it the current trend, though branding can’t really be considered a trend, so it’s probably more correct to say Amazon sellers are taking an increasingly brand-view approach to their business. Conventional wisdom for Amazon sellers, in the past,…

On Amazon, keywords are king.  If you want to be the listing that comes up when a buyer does a search, you need to rank high for the keywords that are relevant for your products.  Ranking over your competition gives you the best opportunity to be the product the buyer…